VL Vicky Lalwani
Vicky Lalwani
Director of Digital Marketing · 8+ Years

Vicky Lalwani

Full-funnel growth for SaaS, AI & e-commerce brands.

I build growth engines that turn audiences into pipeline, conversions, and revenue — across performance marketing, SEO, lifecycle, and AI-powered automation. Eight years, four continents, one focus: the metrics that actually move a business.

Get in touch Download résumé
Based in Ahmedabad, India · Open to remote & global roles

At a glance

Experience8+ years
Ad spend managed$1.3M+/yr
Accounts scaled30+
MarketsIN · US · UK · AU
FocusSaaS · E-com · B2B
8+
Years leading growth teams
$1.3M+
Annual ad spend managed
10.4x
Peak ROAS delivered
57%
Client revenue growth
30–40%
Lead growth across accounts
9K
LinkedIn audience built from ~550
About

Accountable to revenue, not vanity metrics.

Vicky Lalwani working at his desk

I'm a Director of Digital Marketing with over eight years building and leading full-funnel growth for SaaS, AI-platform, and e-commerce brands across India, the US, UK, and Australia. I plan and run multi-channel strategy — PPC, SEO, social, email, WhatsApp, marketing automation, and branding — all engineered around lead generation, conversions, and revenue.

Today I lead marketing across a multi-product SaaS portfolio — SuperMIA, RevEvolve, QuantumDataLytica, and Botfinity — coordinating sales, product, tech, content, and design while managing internal teams and external agencies. I own the funnel end to end and the metrics that matter: traffic, MQLs, SQLs, CAC, LTV, and ROI.

What sets my work apart is the blend of classic performance-marketing discipline with AI-built systems — Claude, MCP, and automation pipelines that give a small team the output of a full agency.

"I pair performance-marketing discipline with AI-built systems for the output of a full agency."

What I do

Expertise across the entire funnel

From first-touch acquisition to lifecycle retention — strategy, execution, and the analytics to prove it worked.

SaaS Growth & Demand Gen

Full-funnel strategy, MQL-to-SQL pipeline, conversion-funnel design, CAC/LTV/ROI optimization, and GTM for product launches.

Performance Marketing

Google Ads, Meta, LinkedIn & Microsoft Ads — budget ownership and relentless CPL, CPA, and ROAS optimization.

SEO & Organic Growth

Technical SEO, on/off-page, local, content clusters, topical authority, AEO/GEO, and Next.js migration recovery.

Social, Content & Branding

Organic social, founder-led thought leadership, content calendars, brand positioning, messaging, and creative direction.

Lifecycle & Automation

Email, WhatsApp campaigns, marketing-automation workflows, nurture and drip funnels, and lead scoring.

Analytics & KPIs

GA4, Search Console, GTM, Semrush, Screaming Frog, and Looker Studio dashboards — CRO and funnel analysis.

AI Systems & Automation

Claude, Claude Code, and MCP servers automating reporting, audits, keyword research, content, and outreach at scale.

Leadership & Cross-Functional

Team and agency management, coordination with sales, product, tech, and design, SOPs, and monthly/quarterly reviews.

The AI edge

An AI-native marketing operator

I built a Claude + MCP marketing stack — connecting Search Console, GTM, Semrush, Reddit, and Windsor.ai — that automates reporting, keyword research, audits, and optimization on demand.

The result: a 19-agent AI team plus three humans, producing the output of a roughly 15-person agency — without losing the strategic judgment that performance marketing demands.

Claude CodeMCP ServersAgent SkillsAutomation PipelinesAI Overviews / GEO
19+3
AI agents and humans delivering full-agency output.
Career

A track record of leading growth

Feb 2026 — Present
Ahmedabad, India · On-site

Director of Digital Marketing — Softqube Technologies / SuperMIA

Lead full-funnel marketing across a SaaS portfolio (SuperMIA, RevEvolve, QuantumDataLytica, Botfinity) — strategy, PPC, SEO, social, content, and automation. Built a Claude + MCP stack for reporting and optimization, and coordinate with the CEO, Head of AI/ML, and a 15+ engineer dev team on positioning, GTM, and launches.

Apr 2023 — Feb 2026
USA agency · via Bliss Web Solution, Ahmedabad

Head of Digital Marketing — Marketing Success Inc.

Owned performance marketing and SEO across 35+ e-commerce and multi-vertical accounts (US/UK/AU), managing $50K–$80K/month in budgets. Drove 30–40% lead growth, 20–30% conversion lift, and 25–30% organic traffic growth, while leading a 17-member cross-functional team as primary client contact.

Jul 2021 — Apr 2023
Pune, India

Digital Marketing Head — Clever Mind Media Technologies

Owned SEO, SEM, paid, and social strategy; planned and optimized campaigns for leads, conversions, and ROI. Built landing pages, improved on-page SEO and conversion paths, and aligned campaigns with business goals across client accounts.

Nov 2019 — Jul 2021
Ahmedabad, India

Digital Marketing Head — Reflect Digital Marketing

Led digital marketing strategy and execution across SEO, paid, and social; managed budgets and ongoing optimization. Built and trained the marketing team and partnered with department heads to align campaigns with business goals.

Selected wins

Results that compound

A few engagements where the numbers tell the story. See the full portfolio by industry →

Healthcare SaaS · Dental

A dental practice's AI turnaround

Rebuilt the patient-acquisition funnel with AI booking and lifecycle automation.

+57%
Revenue growth
−59%
Fewer no-shows
143
AI-booked appts / 90 days
E-commerce · Furniture

Scaled to ~10x ROAS

Took an e-commerce brand to top visibility across Search, Image, and AI Overviews through full-funnel paid and SEO.

~10x
Return on ad spend
#1
Organic visibility
Founder-led · Brand

550 → ~9,000 followers

Grew a founder's LinkedIn presence into a genuine inbound channel through thought-leadership content.

16x
Audience growth
Inbound
Pipeline channel built
Multi-account portfolio

35+ accounts, consistent lift

Restructured full-funnel campaigns, targeting, and tracking across a large multi-vertical book of business.

30–40%
Lead growth
20–30%
Conversion lift
25–30%
Organic traffic
Kind words

What clients & teams say

Recommendations from founders, clients, and teammates — verified on LinkedIn.

Vicky consistently demonstrated a strong understanding of marketing strategy and execution — a results-driven mindset focused on what actually moves the needle. Dependable, proactive, and accountable. If you're reading this, you're lucky to have Vicky on your team.
— Jeffrey Jacobs · Founder & CEO, Marketing Success
I've worked with Vicky directly, and he is fantastic at link building. He listens well and goes above and beyond for his clients. I asked his team to build campaigns targeting a very difficult niche, and they managed to do just that. I'd highly recommend them.
— Lorenz Esposito · Head of SEO/AEO, SearchX
Vicky has been a valued member of our team. He understands our needs and has helped my business grow over the last two years. I appreciate working with him!
— Shawn Sanders · CEO, RealLighting Inc.
Vicky has been great to work with. He is very knowledgeable and understood what was needed from the start of the project.
— Joe Castignani · Client · SEO & PPC
Vicky has amazing knowledge of digital marketing — an expert in social media marketing and paid promotion, with superb convincing power. We worked together on many projects. Well done, Vicky!
— Devarshi Pandya · Motion Designer & Video Editor
Credentials

Certifications & education

20+ certifications across AI, SEO, analytics, paid media, and social — from Anthropic, Google, Semrush, Meta, HubSpot, and more.

AI & Automation

Anthropic
Claude Code 101
Jun 2026Verify ↗
Anthropic
Claude 101
Apr 2026
Semrush
AI Search Operating System
Jun 2026
Windsor.ai
Data Integration Expert
Apr 2026

SEO & Analytics

Google
Google Analytics 4
Certified
Google · ISB · FICCI
Digital Unlocked — Digital Marketing
Certified
Semrush
SEO Toolkit Exam
2019
Semrush
SEO Fundamentals Exam
2020
Semrush
Local SEO Exam
2020
LinkedIn
SEO: Keyword Strategy
2021
LinkedIn
YouTube SEO
2021

Paid Media & E-commerce

Google
Google Ads
Certified
Meta
Meta Ads Manager
2023
Amazon
Certified E-commerce Specialist (ATES)
2019

Social & Inbound

HubSpot
Inbound Marketing
2019
HubSpot
Social Media Certified
2020
Semrush
Social Media Toolkit Exam
2020
Semrush
SMM Fundamentals Exam
2020
Udemy
Instagram Marketing
2020
LinkedIn
Strategic Thinking
2021

Education

Indus Business School, Pune
MBA — Marketing (PGDM)
Postgraduate
Stack

Platforms & certifications

  • Google Ads
  • Meta Ads
  • Microsoft Ads
  • Google Analytics 4
  • Search Console
  • Semrush
  • Shopify
  • Anthropic · Claude
Let's connect

Let's build something that grows.

Whether it's scaling paid acquisition, fixing a funnel, or building an AI-native marketing engine — I'd love to talk.

Email me Connect on LinkedIn
vickylalwani1995@gmail.com +91 79902 49914 linkedin.com/in/vicky-lalwani