Selected Work

Proof in performance.

A snapshot of the campaigns, accounts, and content engines I've led — organized by industry. Across paid media, SEO, and lifecycle, the throughline is the same: spend that turns into revenue, and audiences that turn into customers.

🔒 Client names withheld for confidentiality — full case studies & live dashboards available on request.
$1.3M+
Annual ad spend managed across the portfolio
10.4x
Peak return on ad spend delivered
30+
Client accounts managed across the portfolio
7
Industries — e-com to healthcare to legal
1,000+
SEO content assets shipped per year
Inside the dashboards

Real account data, visualized

Recreated from the actual spend and budget sheets — illustrative interface, real numbers. Live dashboards available on a call.

ROAS — furniture e-commerce · Jun–Sep
10x9x8x 8.48x7.64x10.44x9.86x JunJulAugSep
Portfolio PPC spend · Oct–Dec
$100K$119K$105K OctNovDec Active accounts combined · flagship alone up to $67.8K/mo
Portfolio KPIs
$1.3M+
Ad spend managed / year
10.44x
Peak monthly ROAS
$13.12
Lowest weekly cost per booked patient
206
Patients booked in one month — one practice

Illustrative interface · figures taken directly from the client spend & budget sheets · client names withheld

By industry

Work that moved the numbers

Each engagement below is real work, anonymized by industry. Figures reflect best-performing accounts and campaigns.

Flagship JunJulAugSep 8.5x7.6x10.4x9.9x
Furniture e-commerce account · monthly Google Ads ROAS
E-commerce & DTC Retail

Scaling catalogs to 10x ROAS

Google AdsPerformance MaxMeta AdsShopping

Built and scaled paid acquisition for furniture, lighting, sports, candle, and apparel brands — including a single flagship account spending up to $45K/month. Relentless ROAS optimization, feed management, and creative testing.

10.4x
Peak ROAS
$45K
Top account / mo
8+
Brands scaled
Lead-gen $25K/mo per firm
Legal — Law Firms

High-intent client acquisition

Google AdsLocal Services AdsMeta Ads

Ran multi-channel lead generation for multi-location law firms, managing up to $25K/month per firm across Search, Google Local Services (LSA), and Meta — driving qualified case inquiries while controlling cost per lead.

$25K
Managed / firm / mo
3
Channels per firm
2
Metro markets per firm
Efficiency W1W2W3W4 46574360
Mental-health practice · booked patients per week, one month
Healthcare & Medical

More patients, lower cost

Google AdsPerformance MaxGBP / Local

Drove patient acquisition for mental health, spine, therapy, pediatric, and hearing practices — cutting cost per booked patient to as low as ~$13 through tighter targeting, conversion tracking, and landing-page CRO.

~$13
Cost / patient
200+
Patients booked / mo
8+
Practices managed
Local 6 brands · LSA + PMax
Home Services & Construction

A local lead engine

Local Services AdsPerformance MaxSearch

Built always-on lead engines for plumbing, construction, and gutter businesses using Google Local Services Ads and Performance Max — turning service-area searches into booked jobs at a predictable cost per lead.

5+
Service brands
LSA
Google Guaranteed
24/7
Lead capture
Awareness + Leads SOLD Google · Meta · LSA · Local SEO
Real Estate & Home Builders

From neighborhood reach to signed deals

Google AdsMeta AdsLSALocal SEO

Ran full-funnel campaigns for home builders and real estate groups — pairing Meta awareness with high-intent Search and Local Services Ads to fill the pipeline from first impression to signed deal.

4
Channels per builder
2+
Builder brands
Full
Funnel ownership
Bookings $2.5K/mo per studio
Beauty & Aesthetics

Filling the appointment book

Meta AdsInstagramLead Forms

Designed Meta and Instagram funnels for salons and skincare studios — creative-led campaigns and lead forms engineered to convert scrollers into booked appointments and repeat clients.

$2.5K
Budget / mo
Meta
Booking funnels
Repeat
Client lifecycle
AI booking Before+57% Revenue after AI booking + lifecycle
Dental & Healthcare SaaS

57% revenue growth in 90 days

AI BookingLifecycleSEOAutomation

Rebuilt a dental practice's acquisition engine with AI-powered booking and lifecycle automation — lifting revenue 57%, cutting no-shows 59%, and booking 143 appointments via AI in the first 90 days.

+57%
Revenue
−59%
No-shows
143
AI bookings / 90d
Content engine 100+ assets / mo · 11+ sites
SEO & Content at Scale

A publishing engine that ranks

Technical SEOAEO / GEOGBPSchema

Ran a high-volume content operation — 100+ articles and Google Business posts every month across 11+ websites — engineered with schema and AEO/GEO to rank in Google and get cited by AI search.

1,000+
Assets / year
11+
Sites managed
AEO
AI-search ready
Channels & platforms

The full stack, hands-on

Google Ads Search · PMax · Shopping Google LSA Local Services / Guaranteed Meta Ads Facebook & Instagram Microsoft Ads GA4 · Search Console · GTM Semrush · Screaming Frog Looker Studio dashboards Shopify · BigCommerce · WordPress
Stack

Platforms & certifications

  • Google Ads
  • Meta Ads
  • Microsoft Ads
  • Google Analytics 4
  • Search Console
  • Semrush
  • Shopify
  • Anthropic · Claude
Let's connect

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