A snapshot of the campaigns, accounts, and content engines I've led — organized by industry. Across paid media, SEO, and lifecycle, the throughline is the same: spend that turns into revenue, and audiences that turn into customers.
🔒 Client names withheld for confidentiality — full case studies & live dashboards available on request.Recreated from the actual spend and budget sheets — illustrative interface, real numbers. Live dashboards available on a call.
Illustrative interface · figures taken directly from the client spend & budget sheets · client names withheld
Each engagement below is real work, anonymized by industry. Figures reflect best-performing accounts and campaigns.
Flagship
Built and scaled paid acquisition for furniture, lighting, sports, candle, and apparel brands — including a single flagship account spending up to $45K/month. Relentless ROAS optimization, feed management, and creative testing.
Lead-gen
Ran multi-channel lead generation for multi-location law firms, managing up to $25K/month per firm across Search, Google Local Services (LSA), and Meta — driving qualified case inquiries while controlling cost per lead.
Efficiency
Drove patient acquisition for mental health, spine, therapy, pediatric, and hearing practices — cutting cost per booked patient to as low as ~$13 through tighter targeting, conversion tracking, and landing-page CRO.
Local
Built always-on lead engines for plumbing, construction, and gutter businesses using Google Local Services Ads and Performance Max — turning service-area searches into booked jobs at a predictable cost per lead.
Awareness + Leads
Ran full-funnel campaigns for home builders and real estate groups — pairing Meta awareness with high-intent Search and Local Services Ads to fill the pipeline from first impression to signed deal.
Bookings
Designed Meta and Instagram funnels for salons and skincare studios — creative-led campaigns and lead forms engineered to convert scrollers into booked appointments and repeat clients.
AI booking
Rebuilt a dental practice's acquisition engine with AI-powered booking and lifecycle automation — lifting revenue 57%, cutting no-shows 59%, and booking 143 appointments via AI in the first 90 days.
Content engine
Ran a high-volume content operation — 100+ articles and Google Business posts every month across 11+ websites — engineered with schema and AEO/GEO to rank in Google and get cited by AI search.
I'm happy to walk through live dashboards, account structures, and the strategy behind these results — just reach out.