Accountable to revenue, not vanity metrics.
I'm Vicky Lalwani, a Director of Digital Marketing with 8+ years building full-funnel growth for SaaS, AI-platform, e-commerce, healthcare and local-service brands across Australia, the UK, the US, the UAE and India. I lead a small team of people who manage and deliver the work. I stay the strategist and your point of contact.
Performance discipline, AI-native systems.
I plan and run multi-channel strategy, PPC, SEO, GEO, social, email, WhatsApp, automation and branding, all engineered around leads, conversions and revenue. I own the funnel end to end and the metrics that matter: traffic, MQLs, SQLs, CAC, LTV and ROI.
Over the last few years I've run campaigns for dental clinics, law firms, e-commerce brands, real-estate teams and home-service businesses in Australia, the UK, the US and the UAE. Client names and domains stay confidential; the results are on the work page.
I lead a small team of people who manage and deliver the work. I stay the strategist and your point of contact.
What sets my work apart is pairing classic performance-marketing discipline with AI-built systems. I've built a Claude + MCP marketing stack, 19 AI agents working alongside three people, that automates reporting, audits, keyword research and content. Those agents and three people give the output of a full agency on the repetitive work.
"I pair performance-marketing discipline with AI-built systems for the output of a full agency."
A track record of leading growth
Director of Digital Marketing, multi-product AI SaaS company
Lead full-funnel marketing across a portfolio of four AI and SaaS products: strategy, PPC, SEO, GEO, social, content and automation. Built a Claude + MCP stack for reporting and optimisation, and work with the CEO, Head of AI/ML and a 15+ engineer team on positioning, GTM and launches.
Head of Digital Marketing, US marketing agency
Owned performance marketing and SEO across 35+ e-commerce and multi-vertical accounts in the US, UK and Australia, managing $50K to $80K/month. Drove 30 to 40% lead growth, 20 to 30% conversion lift and 25 to 30% organic traffic growth while leading a 17-person cross-functional team as primary client contact.
Digital Marketing Head, digital agency
Owned SEO, SEM, paid and social strategy for client accounts; built landing pages, improved on-page SEO and conversion paths, and tied campaigns to leads and ROI.
Digital Marketing Head, digital agency
Led strategy and execution across SEO, paid and social; managed budgets, built and trained the marketing team, and aligned campaigns with business goals.
Certifications & education
20+ certifications across AI, SEO, analytics, paid media and social.
AI & Automation
SEO & Analytics
Paid Media & E-commerce
Social, Inbound & Education
What clients & teams say
Recommendations from founders, clients and teammates, verified on LinkedIn.
Vicky consistently demonstrated a strong understanding of marketing strategy and execution: a results-driven mindset focused on what actually moves the needle. Dependable, proactive, and accountable.
I've worked with Vicky directly, and he is fantastic at link building. He listens well and goes above and beyond for his clients. I asked his team to build campaigns targeting a very difficult niche, and they managed to do just that.
Vicky has been a valued member of our team. He understands our needs and has helped my business grow over the last two years. I appreciate working with him!
Vicky has been great to work with. He is very knowledgeable and understood what was needed from the start of the project.
Vicky has amazing knowledge of digital marketing: an expert in social media marketing and paid promotion, with superb convincing power.
Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.