Pricing

Pricing without a rate card. Get a quote.

I don't publish rates. Every engagement is scoped to your channels, markets and competition, then quoted in writing after a free 30-minute call.

Vicky Lalwani, digital marketing consultant
How pricing works: There is no public rate card. We start with a free 30-minute strategy call. If we're a fit, you get a written scope and a quote. You always own the ad accounts, analytics and data. There is no minimum ad budget. Ongoing work has a three-month minimum, then continues month to month.
Engagements

Ways to work together

Pick the shape of the work. The quote comes after the call, once the scope is clear.

Strategy call

A free 30-minute call. We look at the goal, the current channels and whether I'm the right person. If I'm not, I'll say so. Any further work is quoted afterwards.

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  • Goals and channel review
  • Honest fit or no-fit advice
  • A suggested next step

Audit and 90-day plan

A one-off review of SEO, ads, tracking and AI visibility, with a prioritised plan your team can run with me or in-house. Get a quote for the scope.

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  • Technical, content and tracking review
  • AI-visibility snapshot
  • A 90-day roadmap

SEO retainer

Monthly search work: technical fixes, content priorities, local pages and Google Business Profile where it matters. Get a quote. Three months, then month to month.

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  • Technical and on-page priorities
  • Content planning and briefs
  • Monthly ranking and lead report

Google Ads retainer

Search, Shopping and Performance Max, managed to leads, bookings or return on ad spend. Media spend is paid by you to the ad platforms. My fee is quoted separately. Get a quote.

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  • Account structure and negatives
  • Creative and landing-page tests
  • Weekly optimisation

GEO retainer

Ongoing work to be mentioned in ChatGPT, AI Overviews and other AI answers: prompts, citations and answer-ready pages. Get a quote.

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  • Prompt tracking
  • Citation and entity work
  • Answer-ready page updates

AI agents build

A fixed project to set up Claude or ChatGPT workflows for audits, reporting or research, documented and handed to your team. Get a quote.

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  • Two or three workflows to start
  • Written instructions
  • Handover your team can run

Bundled growth retainer

SEO, paid and GEO together when the channels depend on each other. Scoped to the mix you actually need, not a named package. Get a quote.

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  • One accountable lead
  • Shared tracking and reporting
  • Three months, then month to month
How I work

Clear terms, no surprises

What working together looks like before you sign anything.

You own everything

Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.

No minimum budget

No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.

3-month minimum, then monthly

Three months gives the work time to show results. After that it's month to month.

Senior work, direct access

I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.

Scoped and quoted up front

Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.

Plain-English reporting

Regular reports tied to leads, bookings and revenue, not vanity metrics.

Enquiry

Tell me what you need

This comes straight to me. I reply within one business day.

Or email vickylalwani1995@gmail.com directly.

FAQ

Questions people ask

Do you publish prices?

No. Rates depend on channels, markets and how much management the account needs. You get a written quote after the free 30-minute call.

Is media spend included in the quote?

No. Google, Meta and LinkedIn media spend is paid by you, directly to those platforms. The quote is for strategy and management.

Is there a lock-in?

Ongoing work starts with a three-month minimum, then continues month to month. A fixed project, such as an audit or an agent build, is scoped on its own.

Is there a minimum ad budget?

No. I'll tell you honestly what a budget can and cannot achieve, on the call, before you commit.

Who owns the accounts?

You do. Ad accounts, analytics, data, content and assets stay in your name, including if we stop working together.

How do I get a quote?

Send the form on this page, or book the free strategy call. I'll reply within one business day.

Let's talk

Want a quote, not a rate card?

Tell me the market and the channel. I'll reply within one business day with an honest next step.