SEO & Google Ads consultant for Melbourne businesses.
Melbourne brands compete on craft as much as media spend. I help clinics, retailers, e-commerce catalogues and service businesses earn visibility on Google.com.au and in AI answers, then convert it with SEO, Google Ads and AI agents.
Vicky Lalwani is an SEO and Google Ads consultant for Melbourne and Victoria. The work covers inner-suburb local packs and national catalogues that happen to be based in Melbourne, including Shopping and Performance Max. E-commerce · Australia.
At a glance
Inner suburbs, national catalogues, Victorian seasonality.
Melbourne's search landscape mixes dense inner-suburb local packs with strong national e-commerce players. Creative and retail brands often need Shopping and Performance Max guardrails. Clinics and home services need map-pack credibility and clean conversion tracking. I plan for Victorian seasonality, AUD cost-per-click and Australian English, including the spelling your buyers actually type.
I was Head of Digital Marketing for a US agency running 35+ accounts, and I bring that restructuring habit without an account-manager layer. Reporting is plain English and tied to leads, bookings and revenue. AI agents compress the audit so strategy time stays with you.
A Melbourne engagement usually starts with a free afternoon call, then a written audit of technical SEO, content gaps, Google Business Profile, ad structure and AI-citation gaps, so you know what is broken before any retainer.
Google Ads for a Melbourne catalogue is Shopping and Performance Max, judged on return on ad spend, with the feed in Australian English. The furniture account peaked at 10.4x monthly ROAS. Inner suburb clinics stay on Search and the local pack.
- Melbourne local SEO across suburbs and multi-location brands
- Shopping & Performance Max for Victorian and national stores
- GEO for Melbourne buyer prompts in AI answers
- Clinic marketing with Ahpra-aware claims review
- Founder-led LinkedIn for B2B Melbourne teams
- AEST / AEDT calls and clear reporting
Melbourne is two search markets
| Inner-suburb local | Victorian or national e-commerce | |
|---|---|---|
| What wins | Google Business Profile, reviews and suburb pages | Feed quality, Shopping and Performance Max guardrails |
| Season | Plan around Victorian peaks, not a US calendar | Same, plus shipping promises |
| Language | Australian spelling, including optimisation | The words buyers type, not a US feed |
| Tracking | Calls and booked appointments | Revenue and return on ad spend |
| Start here | Clinics | Stores |
Services for Melbourne businesses
GEO for Melbourne
Prompt tracking for questions people in Melbourne ask AI engines.
SEO for Google.com.au
Technical, content and local SEO for Greater Melbourne search intent.
Google Ads in AUD
Search, Shopping and Performance Max managed to ROAS and cost per lead.
Meta & LinkedIn Ads
Paid social for Melbourne audiences and B2B buyers.
E-commerce growth
Feed hygiene, Shopping and Meta catalogues for Melbourne and national stores.
AI marketing agents
Claude and MCP automation for reporting, audits and content briefs.
How we'll work together
Melbourne afternoon call
A free 30-minute strategy call in your AEST or AEDT afternoon.
Local audit
Rankings, Google Business Profile, feeds and AI visibility for Melbourne.
Launch
Campaigns, pages and tracking shipped in focused sprints.
Report
Weekly updates and a monthly review.
Results from similar work
Client names and domains withheld for confidentiality.
Scaled to 10.4x ROAS
Google Ads, Shopping and Performance Max with feed and creative testing, plus top visibility across Search, Images and AI Overviews.
35+ accounts, consistent lift
Restructured campaigns, targeting and tracking across a large multi-vertical book of business.
A publishing engine that ranks
100+ articles and Google Business posts a month across 11+ sites, built with schema and AEO/GEO to rank and get cited by AI search.
Questions people ask
Do you work with businesses in Melbourne?
Yes. I work remotely with Melbourne and Victoria businesses, especially clinics, catalogues and service brands, with afternoon overlap for calls.
Are you a Google Ads consultant for Melbourne businesses?
Yes. Inner suburb clinics run on Search, measured in booked appointments. Catalogues based in Melbourne run on Shopping and Performance Max, in AUD, researched on Google.com.au. A furniture e-commerce account peaked at 10.4x monthly ROAS. The market notes, including Ahpra, are on Google Ads Australia.
What time zone do you work in for Melbourne clients?
India Standard Time (UTC+5:30). Melbourne shares Sydney's AEST/AEDT clock, including daylight saving, so my morning covers your afternoon.
Do you work with Melbourne e-commerce brands?
Yes. I've scaled furniture and multi-brand e-commerce accounts with Google Ads, Shopping and Performance Max, including a peak monthly ROAS of 10.4x, and I run feeds and creative tests in AUD.
Can you support multi-location clinics in Victoria?
Yes. I build location pages, Google Business Profile workflows and paid search structures per clinic or suburb, with Ahpra-aware advertising for dental and healthcare.
Can you get a Melbourne business into ChatGPT and Google AI Overviews?
Yes. That is GEO. I track Victorian and national buyer prompts and build the pages and citations AI engines can quote.
Do you name clients on your website?
No. Client names and domains stay confidential. Case studies use industry labels and metrics only.
Works best together with
Google Ads Australia
Google Ads for Australian businesses: Google.com.au, AUD budgets, Ahpra for clinics, and a page for each capital city.
Learn more →Australia
Sydney, Melbourne, Brisbane, Perth and Adelaide: each city has its own SEO, GEO and Google Ads page.
Learn more →PPC & Google Ads
Google Ads, Performance Max, Shopping, Meta, LinkedIn and Microsoft Ads, managed to ROAS, not clicks.
Learn more →SEO Consultant
Technical SEO, content clusters, local SEO and link building that compound into organic leads.
Learn more →E-commerce & DTC
Shopping, Performance Max and Meta scaled to 10.4x peak ROAS.
Learn more →GEO & AI Search
Get cited in Google AI Overviews, ChatGPT, Claude, Perplexity and Gemini, not just ranked on page one.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.