Google Ads consultant Australia: Search, Shopping and Performance Max in AUD.
A Google Ads consultant in Australia builds campaigns for Google.com.au, in Australian English, with the budget in AUD. I lead the strategy and I am your contact. A small team handles delivery. Tracking is fixed before the spend grows. It sits inside $1.3M+ a year across 35+ accounts, including a 10.4x peak monthly ROAS on a furniture e-commerce account.
TL;DR
I lead the strategy and I am your contact. A small team handles delivery. Queries come from Google.com.au. Budgets and reports are in AUD.
Clinics and home services are usually call and form leads on Search. Stores are Shopping and Performance Max. A person still reads the search terms.
The wider PPC hub is PPC and Google Ads. Cities: Sydney, Melbourne, Brisbane, Perth, Adelaide.
Vicky Lalwani is a Google Ads consultant for Australian businesses. He works remotely, with afternoon overlap on AEST and AEDT, and books Perth on AWST. Accounts are built for Google.com.au and reported in AUD. Clinic ads follow Ahpra. Australia · PPC hub · Get a quote.
At a glance
Australian search, then tracking, then budget.
Australian cost per click in dental, home services and competitive retail is its own auction. I research the queries on Google.com.au, write the ads in Australian English, and keep the budget in AUD. A campaign that won in the US does not get pasted in.
Health advertising has rules. For dental and healthcare I follow Ahpra, including no testimonials about clinical outcomes. Email and SMS follow up is written with the Spam Act in mind. Legal sign off stays with your own advisers.
Proof I will actually show you is by industry, not by client name. A furniture e-commerce account peaked at 10.4x monthly ROAS. A clinic week reached $13.12 per booked patient, with 206 patients booked in a month. A dental practice grew revenue 57% in 90 days, and no shows fell 59%.
- Search for clinics, home services and professional firms
- Shopping and Performance Max for Australian stores
- AUD budgets and reporting
- Ahpra for clinic and dental ads
- Negatives for the wrong state and the wrong suburb
- Tracking in GA4 and Google Tag Manager before the budget grows
What changes when the account is Australian
A US or UK build copied into an Australian account wastes the first month.
| Built for Australia | A foreign account pasted in | |
|---|---|---|
| Queries | Google.com.au and Australian spelling | US spelling and US intent |
| Money | Budgets and reports in AUD | A target currency that does not match the margin |
| Clinics | Ahpra for dental and healthcare ads | Claims that would not pass a review |
| Follow up | Spam Act in mind for email and SMS | A foreign sequence copied over |
| Local Services Ads | Not how I run Australian lead gen. Search carries the calls. | A format I use for US law and home services |
| Where | Sydney, Melbourne, Brisbane, Perth, Adelaide | One radius on the wrong city |
What an Australian Google Ads engagement includes
Account audit
Tracking, wasted search terms, structure, and queries that are not Australian.
Campaign build
Search, Shopping or Performance Max, with ads that match the landing page.
Geo and negatives
The states and suburbs you can actually serve, and negatives for the rest.
Clinic compliance
Creative that follows Ahpra for dental and healthcare. The legal sign off stays yours.
Landing pages
The same promise as the ad, with a call or a form you can count.
Reporting
Weekly notes in AUD, tied to leads, bookings or revenue.
A page for each city
Written for how that market searches: industries, suburbs and time zone, not a swapped city name.
Sydney
Inner West to the Northern Beaches: local SEO, Google Ads and GEO for clinics, home services and e-commerce, in AUD.
Learn more →Melbourne
Inner-suburb local packs plus national catalogues: Shopping, Performance Max and local SEO for Melbourne and Victoria.
Learn more →Brisbane
Brisbane, Gold Coast and Sunshine Coast: service-area SEO and call-led Google Ads for clinics, trades and stores.
Learn more →Perth
Perth and Western Australia: local-pack SEO and Google Ads for clinics, trades and WA-focused stores, scheduled on AWST.
Learn more →Adelaide
Greater Adelaide and South Australia: tight geo, clinic marketing and tracking, on ACST/ACDT.
Learn more →How we'll work together
Australian afternoon call
A free strategy call on AEST, AEDT, ACST or AWST.
Audit
Tracking, search terms and whether Search or Shopping should lead.
Build
Campaigns in AUD, with negatives for the wrong place.
Report
Weekly updates tied to a lead, a booking or a sale.
Clear terms, no surprises
What working together looks like before you sign anything.
You own everything
Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.
No minimum budget
No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.
3-month minimum, then monthly
Three months gives the work time to show results. After that it's month to month.
Senior work, direct access
I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.
Scoped and quoted up front
Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.
Plain-English reporting
Regular reports tied to leads, bookings and revenue, not vanity metrics.
Results from similar work
Client names and domains withheld for confidentiality.
A dental practice's AI turnaround
Rebuilt the patient-acquisition funnel with paid search, AI booking and lifecycle automation.
Filling the appointment book
Paid search and landing-page work for clinics, optimised to booked patients rather than clicks.
Scaled to 10.4x ROAS
Google Ads, Shopping and Performance Max with feed and creative testing, plus top visibility across Search, Images and AI Overviews.
Questions people ask
What does a Google Ads consultant in Australia do?
I lead the strategy for Google Ads for Australian businesses: keywords, ads, bids, negatives and conversion tracking, on Google.com.au, in AUD. I am your contact. A small team handles delivery.
Do you work in Sydney, Melbourne, Brisbane, Perth and Adelaide?
Yes. Each city has its own page, because the suburbs, the clock and the industries are not the same. Start at Sydney, Melbourne, Brisbane, Perth or Adelaide, and the country overview is Australia.
Do you run Google Ads for home services in Australia?
Yes. Trades are usually call and form leads on Search, with the service area limited to where the vans actually go. I fix call tracking before I raise the budget. See home services.
How do Ahpra and the Spam Act change the ads?
Clinic and dental ads follow Ahpra, so I do not use testimonials about clinical outcomes or claims the guidelines do not allow. Email and SMS follow up is written with the Spam Act in mind. Your own advisers still sign off the legal position.
Do you use Local Services Ads in Australia?
No. Local Services Ads are part of my US work, for law firms and home services there. Australian lead gen stays on Search.
Freelance Google Ads consultant or an Australian agency?
Hire me when you want the strategist as your contact, with a small team handling delivery. Hire an agency when you need a large team producing creative across many brands at once. The comparison is in freelance PPC consultant vs agency.
Is there a published rate?
No. There is no rate card on this site. I quote a scope after a free call, once I have seen the account. There is no minimum ad spend. Engagements start with three months, then run month to month. You own the account throughout.
Can you fix conversion tracking before we scale?
Yes. It is usually the first job. GA4, Google Tag Manager and enhanced conversions, so Google learns from a real lead or sale. Detail is on analytics and tracking.
Works best together with
PPC & Google Ads
Google Ads, Performance Max, Shopping, Meta, LinkedIn and Microsoft Ads, managed to ROAS, not clicks.
Learn more →Australia
Sydney, Melbourne, Brisbane, Perth and Adelaide: each city has its own SEO, GEO and Google Ads page.
Learn more →Sydney
Inner West to the Northern Beaches: local SEO, Google Ads and GEO for clinics, home services and e-commerce, in AUD.
Learn more →Melbourne
Inner-suburb local packs plus national catalogues: Shopping, Performance Max and local SEO for Melbourne and Victoria.
Learn more →Meta Ads Australia
Facebook and Instagram ads for Australian businesses: AUD reporting, state time zones, and the Privacy Act before the budget moves.
Learn more →Dental Marketing
Patient acquisition, AI booking and local SEO for dental clinics: +57% revenue, −59% no-shows.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.