Dental marketing

Dental marketing that fills the chair.

Patient acquisition for dental clinics: Google Ads, local SEO, AI search and booking automation, measured in booked appointments and revenue.

Result: For one dental practice I rebuilt the patient-acquisition funnel with paid search, AI booking and lifecycle automation. In 90 days revenue grew 57%, no-shows fell 59%, and 143 appointments were booked by AI. A website or WhatsApp bot held to that booking standard is scoped on AI chatbots.
What works

From search to seated patient.

Most dental marketing stops at the click. I optimise the whole journey: high-intent searches (“emergency dentist near me”, “dental implants cost”), a fast booking page, instant follow-up and reminders that cut no-shows.

Health advertising is regulated. I follow the rules of each market, such as Ahpra's guidelines in Australia, so campaigns stay compliant.

  • Google Ads for emergency, implants, Invisalign and general dentistry
  • Local SEO and Google Business Profile for every location
  • GEO: be the clinic AI recommends
  • AI booking and reminder automation
  • Reviews generation within advertising rules
  • Cost per booked patient reporting
What's included

Dental growth programme

Treatment-level campaigns

Separate campaigns for high-value treatments with their own landing pages.

Local SEO

Suburb and city pages, GBP optimisation and review strategy.

AI visibility

Appear when patients ask ChatGPT or Google AI for a dentist nearby.

Booking automation

AI booking, confirmations and reminders that reduce no-shows.

Recall & reactivation

Email, SMS and WhatsApp to bring lapsed patients back.

Reporting

Cost per booked patient and revenue by treatment.

Process

How we'll work together

Practice audit

Ads, website, GBP, reviews and booking flow.

Fix the funnel

Landing pages, tracking and booking automation.

Launch campaigns

Treatment-level Google Ads and local SEO.

Scale

Weekly optimisation to cost per booked patient.

Proof

Results from similar work

Client names and domains withheld for confidentiality.

Healthcare · Dental

A dental practice's AI turnaround

Rebuilt the patient-acquisition funnel with paid search, AI booking and lifecycle automation.

+57%
Revenue in 90 days
−59%
No-shows
143
AI-booked appointments
Healthcare · Clinics

Filling the appointment book

Paid search and landing-page work for clinics, optimised to booked patients rather than clicks.

$13.12
Lowest weekly cost / booked patient
206
Patients booked in one month
FAQ

Questions people ask

How do you get more patients for a dental clinic?

By targeting high-intent searches for specific treatments, sending them to fast treatment-specific pages, following up instantly, and reducing no-shows with automated reminders, then measuring cost per booked patient.

Do you work with dental clinics in Australia?

Yes, and I follow Ahpra's advertising guidelines for health practitioners.

What results have you achieved for dental practices?

One practice grew revenue 57% in 90 days, cut no-shows by 59% and had 143 appointments booked by AI.

Can AI really book dental appointments?

Yes. AI booking assistants can answer common questions, offer available slots and confirm appointments, with staff handling anything clinical.

Let's talk

Let's build something that grows.

Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.