Google Ads consultant for US businesses: Search, Performance Max and Local Services Ads.
A Google Ads consultant for the US runs Search, and adds Local Services Ads when the business is a law firm or a home service that can use them. I lead the strategy and I am your contact. A small team handles delivery. I was Head of Digital Marketing for a US agency for nearly three years, on 35+ accounts. A furniture e-commerce account peaked at 10.4x monthly ROAS.
TL;DR
I lead the strategy and I am your contact. A small team handles delivery. Search first for US law firms, clinics, stores and home services. Local Services Ads when the category fits.
I was Head of Digital Marketing for a US agency for nearly three years: 35+ accounts and $50K to $80K a month in budgets.
Law firm work has run at up to $25K a month per firm across Search, Local Services Ads and Meta. The PPC hub is PPC and Google Ads. The country page is the United States.
Vicky Lalwani is a Google Ads consultant for US businesses. He was Head of Digital Marketing for a US agency for nearly three years, on 35+ accounts and $50K to $80K a month in budgets. He runs Search, Performance Max and Local Services Ads, and he keeps patient information out of ad platforms. United States · Law firms.
At a glance
US categories first. Then the bid strategy.
I spent nearly three years as Head of Digital Marketing for a US agency, running 35+ accounts and $50K to $80K a month in budgets. Multi location law firms in that work ran at up to $25K a month per firm across Search, Local Services Ads and Meta. E-commerce accounts ran at up to $45K a month. Those are spend levels, not a fee.
Local Services Ads are for the US categories I already run: law firms and home services. I do not turn them on for a business that cannot use them. Search still carries brand queries and the generic queries you need to see. Performance Max is for a store with a feed, assets and enough conversion volume.
Smart Bidding waits until conversion tracking is trustworthy and the campaign is collecting enough conversions, usually at least 30 to 50 a month. Switching earlier teaches the bid strategy the wrong lesson. For clinics, the tracking is also designed so no patient information reaches the ad platforms.
- Search for brand and generic queries you can read
- Local Services Ads for US law firms and home services
- Shopping and Performance Max for stores
- USD budgets and reporting
- No patient data in ad platforms
- Async updates across US time zones
What I change for a US account
The useful split is the category, not a single national campaign.
| How I run it | A single national template | |
|---|---|---|
| Law firms | Search plus Local Services Ads. See law firm marketing. | Search only, with the LSA lead missing |
| Home services | Local Services Ads where the category fits, plus Search for the calls | One radius and no call tracking |
| Clinics | No patient information in the ad platforms | Health data sitting in a tag |
| Stores | Shopping and Performance Max, judged on ROAS | A report full of clicks |
| Hours | Early or late calls, plus async video | A meeting in the middle of your night |
What a US Google Ads engagement includes
Account audit
Tracking, brand and generic structure, and whether Local Services Ads fits.
Search build
Campaigns you can read, with negatives every week.
Local Services Ads
Setup and management for law firms and home services.
Store campaigns
Shopping and Performance Max when the feed and the conversion volume are ready.
Healthcare tracking
Conversion signals without patient information in the ad platforms.
Reporting
Weekly async notes in USD, tied to cost per lead or ROAS.
How we'll work together
US hours call
A free strategy call at the start or end of your day, or an async video.
Audit
Tracking, structure, and whether Local Services Ads fits the category.
Build
Search, Performance Max or Local Services Ads in USD.
Report
Weekly async updates tied to a lead or to revenue.
Clear terms, no surprises
What working together looks like before you sign anything.
You own everything
Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.
No minimum budget
No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.
3-month minimum, then monthly
Three months gives the work time to show results. After that it's month to month.
Senior work, direct access
I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.
Scoped and quoted up front
Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.
Plain-English reporting
Regular reports tied to leads, bookings and revenue, not vanity metrics.
Results from similar work
Client names and domains withheld for confidentiality.
High-intent case acquisition
Multi-location law firms across Google Search, Local Services Ads and Meta, with qualified case inquiries at a controlled cost per lead.
Scaled to 10.4x ROAS
Google Ads, Shopping and Performance Max with feed and creative testing, plus top visibility across Search, Images and AI Overviews.
Filling the appointment book
Paid search and landing-page work for clinics, optimised to booked patients rather than clicks.
Questions people ask
What does a Google Ads consultant in the US do?
I lead the strategy for Search, Shopping, Performance Max and, where it fits, Local Services Ads for US businesses. A small team handles delivery of the bids, ads, negatives and tracking. I am your contact. You own the account.
Do you manage Local Services Ads?
Yes, for law firms and home services, alongside Search. I do not use Local Services Ads as a substitute for a broken Search account. See law firms and home services.
Do you work with US law firms?
Yes. I have run multi location law firm campaigns at up to $25K a month per firm across Search, Local Services Ads and Meta.
Have you managed US accounts before?
Yes. I was Head of Digital Marketing for a US agency for nearly three years, on 35+ accounts and $50K to $80K a month in ad budgets. The country page is the United States.
How do you handle the time difference?
Early morning and evening calls in US time zones, and async video updates so a decision does not wait on a meeting.
Performance Max or Search?
Search when you need to see the queries, which is typical for lead gen and for brand versus generic. Performance Max when you have a product feed, assets and enough conversions, which is typical for a store. I often run both, judged on the same revenue.
When should Smart Bidding go on?
When tracking is trustworthy and the campaign is near 30 to 50 conversions a month. Earlier than that, the bid strategy learns the wrong lesson. I will say so if the account is not ready.
How do you treat healthcare data?
No patient information in the ad platforms. Conversion signals stay at the level that tells Google a booking happened, without sending clinical detail. See healthcare marketing.
Is there a published rate?
No. There is no rate card on this site. The scope is quoted after a free call. There is no minimum ad spend. A longer note on freelancer and agency is freelance PPC consultant vs agency.
Works best together with
PPC & Google Ads
Google Ads, Performance Max, Shopping, Meta, LinkedIn and Microsoft Ads, managed to ROAS, not clicks.
Learn more →United States
Law firms, clinics, e-commerce and home services across the US: Google Ads, LSA, Meta and GEO.
Learn more →Law Firms
Search, Local Services Ads and Meta for qualified case inquiries.
Learn more →Home Services
Local lead engines that keep crews busy: Search, LSA, GBP and reviews.
Learn more →Meta Ads USA
Facebook and Instagram ads for US businesses: USD reporting, Limited Data Use for state privacy laws, and special ad categories for housing, jobs and finance.
Learn more →Analytics & Tracking
GA4, Google Tag Manager, enhanced conversions, Meta CAPI and Looker Studio: measurement you can trust.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.