GA4 & Google Tag Manager expert for conversion tracking.
If tracking is wrong, every optimisation is a guess. I set up GA4, GTM, enhanced conversions and server-side events so ads and SEO are judged on real results.
Vicky Lalwani sets up GA4, Google Tag Manager, enhanced conversions and the Meta Conversions API so Google Ads and Meta learn from real leads and sales. Consent mode is included. Legal sign-off stays with your own advisers. Google Ads · Meta Ads · About.
At a glance
Most accounts I audit are measuring the wrong thing.
Duplicate conversions, page-view “leads”, missing consent mode and broken cross-domain tracking are everywhere. They make campaigns look better or worse than they are, and smart bidding learns the wrong lessons.
I fix the data layer, define the conversions that matter, and build dashboards your team and leadership can read in a minute.
- GA4 setup, events and key events
- Google Tag Manager containers and data layer
- Enhanced conversions and offline imports
- Meta Conversions API and deduplication
- Consent mode for privacy compliance
- Looker Studio dashboards
GA4 consultant checklist
These are the failures I look for before anyone changes a bid. The quote comes after the audit, not from a rate card.
| Problem | What I check | Why it matters |
|---|---|---|
| Page views counted as leads | Key events mapped to the real enquiry or purchase | Smart bidding learns the wrong goal |
| Double counting | Browser pixel and Conversions API deduplicated | ROAS looks better than the bank |
| Missing consent | Consent mode wired to the banner you already use | Data is dropped, or it should be |
| Cross-domain gaps | Checkout or booking on another domain | The sale never reaches GA4 |
| Ads and analytics disagree | Google Ads, Meta and GA4 on the same conversion | Budget moves to the wrong campaign |
Tracking, end to end
Tracking audit
What's firing, what's broken and what's double-counted.
Measurement plan
The events and conversions that map to revenue.
GTM implementation
Clean containers, naming and a documented data layer.
Ad platform sync
Google Ads, Meta, LinkedIn and Microsoft conversions aligned.
Search Console & Bing
Verified, linked and monitored for indexation and queries.
Dashboards
Looker Studio reporting for leads, ROAS and organic growth.
How we'll work together
Discovery call
Goals, markets, budget and what success looks like in 90 days.
Audit
Data-backed review of what exists today: gaps, waste and quick wins.
Build & launch
Execution in focused sprints, shipped fast and documented.
Optimise & report
Weekly improvements and plain-English reporting tied to revenue.
Clear terms, no surprises
What working together looks like before you sign anything.
You own everything
Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.
No minimum budget
No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.
3-month minimum, then monthly
Three months gives the work time to show results. After that it's month to month.
Senior work, direct access
I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.
Scoped and quoted up front
Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.
Plain-English reporting
Regular reports tied to leads, bookings and revenue, not vanity metrics.
Results from similar work
Client names and domains withheld for confidentiality.
35+ accounts, consistent lift
Restructured campaigns, targeting and tracking across a large multi-vertical book of business.
Filling the appointment book
Paid search and landing-page work for clinics, optimised to booked patients rather than clicks.
Questions people ask
Do you set up GA4 and Google Tag Manager?
Yes, from scratch or by fixing an existing setup, including events, key events, consent mode and cross-domain tracking.
What are enhanced conversions?
Enhanced conversions send hashed first-party data, such as an email from a form, to Google Ads so conversions can be matched more accurately when cookies are limited.
Can you set up the Meta Conversions API?
Yes, including deduplication with the browser pixel so conversions aren't counted twice.
Do you build reporting dashboards?
Yes. I build Looker Studio dashboards that combine GA4, Search Console and ad platform data in one view.
Do you work with Australian advertisers?
Yes. I set up GA4 and Tag Manager for businesses in Australia as well as the UK, the US and the UAE. See Australia.
Can you set up server-side tagging?
Yes, when the browser tag is no longer enough: a server container, enhanced conversions and the Meta Conversions API, with consent respected. I scope it after looking at the current container.
Who signs off on privacy?
I implement consent mode and keep personal data out of ad platforms. Your lawyer or privacy adviser still signs off on the policy and the banner wording.
Works best together with
Australia
Sydney, Melbourne, Brisbane, Perth and Adelaide: each city has its own SEO, GEO and Google Ads page.
Learn more →PPC & Google Ads
Google Ads, Performance Max, Shopping, Meta, LinkedIn and Microsoft Ads, managed to ROAS, not clicks.
Learn more →Meta Ads
Facebook and Instagram ads for Australia, the UK and the US, with the pixel and Conversions API fixed before the budget moves.
Learn more →SEO Consultant
Technical SEO, content clusters, local SEO and link building that compound into organic leads.
Learn more →Social Media Marketing
Organic social, founder-led LinkedIn and paid social that build trust and pipeline.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.