GEO expert & generative engine optimization consultant: get your brand cited by AI.
Buyers now ask ChatGPT, Perplexity, Claude and Google's AI Overviews before they ever click a link. Generative engine optimization (GEO) makes sure the answer they get names you.
Vicky Lalwani is an independent GEO (generative engine optimization) consultant who gets brands mentioned and cited in ChatGPT, Google AI Overviews and AI Mode, Perplexity, Claude and Gemini. He tests 50 to 200 real buyer prompts per market, fixes crawl access, schema and entity facts, earns citations on the sources each engine trusts, and reports share of voice monthly for businesses in Australia, the UK and the US.
At a glance
Search didn't disappear. It moved into the answer.
AI answers sit above the blue links and increasingly resolve the question on the spot. If your brand isn't in that answer, you're invisible to a growing share of buyers, even if you rank on page one.
GEO isn't a replacement for SEO; it's built on top of it. AI systems pull from pages that are crawlable, clearly structured and corroborated elsewhere on the web. I fix all three, then track how often each AI engine mentions and cites you.
- AI visibility audit across ChatGPT, Perplexity, Gemini, Claude and AI Overviews
- Answer-first page structure that AI can quote cleanly
- Schema & entity markup: Organization, Person, Service, FAQ, Product
- Third-party citations on the sources AI models trust
- llms.txt, robots and crawler access for AI bots
- Prompt-level tracking of mentions, citations and share of voice
GEO consultant, GEO agency or in-house?
The right choice depends on budget and how fast you need to move. Here's the honest trade-off.
| Independent GEO consultant | GEO agency | In-house hire | |
|---|---|---|---|
| Who does the work | Vicky leads strategy. A small team handles delivery. | Often a junior team behind an account manager | One person learning GEO on the job |
| Measurement | Fixed prompt set by engine and market, monthly | Varies; often a vanity dashboard | Usually ad hoc |
| Speed to first fixes | Weeks | After onboarding and scoping | After hiring and ramp-up |
| Breadth | GEO + SEO + PPC + AI agents in one plan | Wide, split across teams | Narrow |
| Best for | SMBs and scale-ups in AU, UK or US | Large brands needing many hands | Companies with a long-term content team |
A complete GEO programme
Prompt & query mapping
The real questions your buyers ask AI tools, grouped by intent and market (AU, UK, US).
AI visibility baseline
Where you're mentioned, cited or missing today, versus your top competitors.
Answer-ready content
Definitions, comparisons, FAQs and stats written so models can lift and attribute them.
Technical & schema
Crawlability for GPTBot, ClaudeBot, PerplexityBot and Google, plus rich structured data.
Entity & brand signals
Consistent facts about your brand across your site, profiles, directories and press.
Citation outreach
Getting you onto the lists, reviews, Reddit threads and publications AI engines quote.
How we'll work together
AI visibility audit
Test 50 to 200 buyer prompts across the major AI engines and record who gets cited.
Fix the foundations
Crawl access, schema, entity facts and answer-first rewrites of key pages.
Earn citations
Content and outreach aimed at the sources each engine prefers.
Track & iterate
Monthly share-of-voice reporting by engine, prompt and market.
Clear terms, no surprises
What working together looks like before you sign anything.
You own everything
Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.
No minimum budget
No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.
3-month minimum, then monthly
Three months gives the work time to show results. After that it's month to month.
Senior work, direct access
I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.
Scoped and quoted up front
Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.
Plain-English reporting
Regular reports tied to leads, bookings and revenue, not vanity metrics.
Results from similar work
Client names and domains withheld for confidentiality.
A publishing engine that ranks
100+ articles and Google Business posts a month across 11+ sites, built with schema and AEO/GEO to rank and get cited by AI search.
Scaled to 10.4x ROAS
Google Ads, Shopping and Performance Max with feed and creative testing, plus top visibility across Search, Images and AI Overviews.
Questions people ask
How much does GEO cost?
It depends on how many markets, engines and pages are in scope. I start with an AI visibility audit, then quote a programme once I've seen where you stand. The free 30-minute call is where we scope it.
How long is a GEO engagement?
Ongoing GEO starts with a 3-month minimum, then runs month to month. Everything I create, including content, schema and reports, belongs to you.
What's included in a GEO audit?
A tested set of 50 to 200 buyer prompts across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews; who gets mentioned and cited for each; the sources each engine relies on; and a prioritised fix list for your site, schema and third-party presence.
How do you measure AI citations?
I run the same prompt set every month, per engine and per country, and record whether your brand is mentioned, cited as a source, recommended, or absent, then report share of voice against your top competitors.
Should I hire a freelance GEO consultant or a GEO agency?
A consultant suits most small and mid-sized businesses: you work with the strategist, a small team handles delivery, and GEO is planned together with your SEO and ads. An agency makes sense when you need many people producing content at once.
Which AI engines matter most in Australia, the UK and the US?
Google AI Overviews and ChatGPT reach the most buyers in all three markets, with Perplexity, Gemini and Claude growing. Answers and cited sources differ by country, so I track each market separately.
What's the difference between GEO, AEO and SEO?
SEO earns rankings in traditional search results. AEO (answer engine optimization) structures content so it can be used as a direct answer. GEO (generative engine optimization) focuses on being mentioned and cited inside AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. A strong programme does all three.
Can you guarantee my brand will appear in ChatGPT?
No one can guarantee it. AI answers vary by prompt, user and model version. What I can do is measurably increase how often you're mentioned and cited, and report it prompt by prompt.
How long does GEO take?
Technical and structural fixes can show up in AI answers within weeks once pages are recrawled. Citation building and authority usually take 3 to 6 months to compound.
Do you track AI visibility?
Yes. I track a fixed set of buyer prompts across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, and report mentions, citations and share of voice against competitors.
Is GEO different for Australia, the UK and the US?
Yes. AI answers are localised, so prompts, sources and competitors differ by market. I build separate prompt sets and citation targets for each country you sell into.
Works best together with
Australia
Sydney, Melbourne, Brisbane, Perth and Adelaide: each city has its own SEO, GEO and Google Ads page.
Learn more →SEO Consultant
Technical SEO, content clusters, local SEO and link building that compound into organic leads.
Learn more →ChatGPT Marketing
Show up in ChatGPT's answers and recommendations, and use ChatGPT to make your marketing faster.
Learn more →Claude Consultant
Claude, Claude Code, MCP servers and Skills set up for marketing teams, by a certified Claude practitioner.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.