SEO & Google Ads consultant for Sydney businesses.
I help Sydney clinics, professional-services firms, e-commerce brands and home-service businesses get found on Google.com.au, in AI Overviews and in ChatGPT, then turn that attention into enquiries, bookings and revenue.
Vicky Lalwani is an SEO and Google Ads consultant for Sydney and New South Wales. Campaigns are built for Google.com.au, Australian spelling and AUD, with Ahpra-aware creative for clinics. All of Australia · SEO · Google Ads.
At a glance
Built for Sydney search, not a copied US keyword list.
Sydney search is expensive and crowded. Cost-per-click in dental, professional services, home services and competitive e-commerce regularly sits at the top of Australian benchmarks, and the local pack from the Inner West to the Northern Beaches turns over fast. Campaigns that win here are built for Google.com.au behaviour, Australian spelling and AUD budgets.
I pair that with a Claude and MCP stack of 19 agents for audits, reporting, keyword research and briefs, so the time we spend together stays on ROAS, booked patients and qualified leads. For healthcare and dental advertisers in NSW I follow Ahpra advertising guidelines, and email or SMS journeys are designed with the Spam Act in mind.
Whether you serve Greater Sydney, one suburb, or ship nationally from a Sydney warehouse, the engagement starts with a clear audit: rankings, Google Business Profile health, tracking quality, ad account structure and how often AI engines already mention your brand.
On Google Ads I use two bars from work I have already run: 10.4x peak monthly ROAS on a furniture e-commerce account, and a clinic week at $13.12 per booked patient with 206 patients booked in a month. Sydney budgets stay in AUD. Market rules for Australia are on Google Ads Australia.
- Sydney local SEO and Google Business Profile by suburb
- Google Ads in AUD for Sydney search behaviour
- GEO for Sydney buyer prompts in ChatGPT and AI Overviews
- Ahpra-aware clinic and dental advertising
- Spam Act-aware email and SMS follow-up
- AEST / AEDT afternoon calls
What changes when the market is Sydney
| Built for Sydney | A national campaign copied in | |
|---|---|---|
| Cost per click | Dental, home services and competitive retail treated as expensive auctions | Bids set as if the market were average |
| Geography | CBD, Inner West, North Shore, Eastern Suburbs, Parramatta, or one suburb | One radius on the CBD |
| Local pack | Google Business Profile and pages for the suburbs you actually win | A single location page |
| Compliance | Ahpra for NSW clinics, Spam Act for follow-up | Easy to miss |
| Proof used | Dental, legal-services and e-commerce results, names withheld | A generic case study |
Services for Sydney businesses
GEO for Sydney
Prompt tracking for questions people in Sydney ask AI engines.
SEO for Google.com.au
Technical, content and local SEO for Greater Sydney search intent.
Google Ads in AUD
Search, Shopping and Performance Max managed to ROAS and cost per lead.
Meta & LinkedIn Ads
Paid social for Sydney audiences and B2B buyers.
Dental & clinic marketing
Patient acquisition for Sydney practices, Ahpra-aware.
AI marketing agents
Claude and ChatGPT automation for lean Sydney teams.
How we'll work together
Sydney afternoon call
A free 30-minute strategy call in your AEST or AEDT afternoon.
Local audit
Rankings, Google Business Profile, AI visibility and ad accounts for Sydney.
Launch
Campaigns, pages and tracking shipped in focused sprints.
Report
Weekly updates and a monthly review.
Results from similar work
Client names and domains withheld for confidentiality.
A dental practice's AI turnaround
Rebuilt the patient-acquisition funnel with paid search, AI booking and lifecycle automation.
High-intent case acquisition
Multi-location law firms across Google Search, Local Services Ads and Meta, with qualified case inquiries at a controlled cost per lead.
Scaled to 10.4x ROAS
Google Ads, Shopping and Performance Max with feed and creative testing, plus top visibility across Search, Images and AI Overviews.
Questions people ask
Do you work with businesses in Sydney?
Yes. I work remotely with Sydney and New South Wales businesses, including clinics, e-commerce and home services, and I schedule calls for the Sydney afternoon.
What time zone do you work in for Sydney clients?
India Standard Time (UTC+5:30). Sydney is on AEST or AEDT, so my morning is your afternoon. A 2pm Sydney call is mid-morning for me.
Can you manage Google Ads for a Sydney clinic or e-commerce brand?
Yes. Sydney accounts run in AUD on Google.com.au. Clinics and home services usually need Search aimed at a booked patient or a call. Stores usually need Shopping and Performance Max. A furniture e-commerce account peaked at 10.4x monthly ROAS. A clinic pattern I use as the bar is $13.12 as the lowest weekly cost per booked patient, with 206 patients booked in a month. Clinic ads follow Ahpra. The market page is Google Ads Australia.
How do you keep Sydney Google Ads from buying the wrong suburb?
The service area is written down first: CBD, Inner West, North Shore, Eastern Suburbs, Parramatta, or one suburb. Search terms outside that area become negatives. I would rather a smaller account that matches where you actually win work.
Do you only work in the Sydney CBD?
No. I support Greater Sydney: CBD, Inner West, North Shore, Eastern Suburbs, Parramatta and wider NSW service areas, with pages and campaigns matched to where you actually win customers.
Can you get a Sydney business into ChatGPT and Google AI Overviews?
Yes. That is GEO. I track Sydney and Australian buyer prompts and build the content, schema and citations that help AI engines mention you.
Do you name clients on your website?
No. Client names and domains stay confidential. Case studies use industry labels and metrics only. Full dashboards are shared on a call.
Works best together with
Google Ads Australia
Google Ads for Australian businesses: Google.com.au, AUD budgets, Ahpra for clinics, and a page for each capital city.
Learn more →Australia
Sydney, Melbourne, Brisbane, Perth and Adelaide: each city has its own SEO, GEO and Google Ads page.
Learn more →SEO Consultant
Technical SEO, content clusters, local SEO and link building that compound into organic leads.
Learn more →PPC & Google Ads
Google Ads, Performance Max, Shopping, Meta, LinkedIn and Microsoft Ads, managed to ROAS, not clicks.
Learn more →GEO & AI Search
Get cited in Google AI Overviews, ChatGPT, Claude, Perplexity and Gemini, not just ranked on page one.
Learn more →Dental Marketing
Patient acquisition, AI booking and local SEO for dental clinics: +57% revenue, −59% no-shows.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.