Freelance SEO consultant: SEO that compounds into leads and revenue.
Technical foundations, content that answers real questions, and authority that lasts, built for Google and for the AI engines that read your site next.
Vicky Lalwani is a freelance SEO consultant with 8+ years of experience across 35+ accounts in Australia, the UK, the US and the UAE. He runs technical SEO, keyword research for Google.com.au, .co.uk and .com, content programmes of 1,000+ assets a year and link building in difficult niches, with every page built to rank in Google and be cited by AI search.
At a glance
Rankings are a means. Revenue is the point.
I start with the pages that make you money: service, product and location pages, and work outward to the content that feeds them. Every recommendation is prioritised by impact and effort, so your developers aren't buried in a 300-row spreadsheet.
Because AI search reads the same pages Google does, everything I build is answer-first and schema-rich. You get SEO and GEO from one piece of work.
- Technical SEO: crawl, indexation, Core Web Vitals, site migrations
- Content clusters and topical authority
- Local SEO and Google Business Profile
- Link building in tough niches
- E-commerce SEO for Shopify, BigCommerce and WordPress
- Next.js / JavaScript SEO and migration recovery
Freelance SEO consultant or SEO agency?
| Freelance SEO consultant | SEO agency | In-house hire | |
|---|---|---|---|
| Who does the work | Vicky leads strategy. A small team handles delivery. | Often juniors, reviewed by a lead | One generalist |
| Priorities | Money pages first, ranked by impact | Package deliverables | Whatever's urgent |
| AI search | SEO and GEO from the same work | Often a separate upsell | Rarely covered |
| Multi-market | AU, UK and US research built in | Depends on the agency | Usually one market |
| Best for | SMBs and scale-ups that want senior attention | Large sites needing big teams | Companies publishing daily |
Full-stack SEO
Technical audit
Screaming Frog, Search Console and log-level checks, delivered as a prioritised fix list.
Keyword & intent research
Market-specific research for Google.com.au, .co.uk and .com.
On-page optimisation
Titles, headings, internal links and copy rewritten for intent and conversion.
Content strategy
Pillar and cluster plans, briefs and publishing at scale, up to 100+ assets a month.
Local SEO
Google Business Profile, citations, reviews and location pages for every market you serve.
Authority building
Digital PR and link building that earns links in difficult niches.
How we'll work together
Discovery call
Goals, markets, budget and what success looks like in 90 days.
Audit
Data-backed review of what exists today: gaps, waste and quick wins.
Build & launch
Execution in focused sprints, shipped fast and documented.
Optimise & report
Weekly improvements and plain-English reporting tied to revenue.
Clear terms, no surprises
What working together looks like before you sign anything.
You own everything
Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.
No minimum budget
No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.
3-month minimum, then monthly
Three months gives the work time to show results. After that it's month to month.
Senior work, direct access
I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.
Scoped and quoted up front
Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.
Plain-English reporting
Regular reports tied to leads, bookings and revenue, not vanity metrics.
Results from similar work
Client names and domains withheld for confidentiality.
35+ accounts, consistent lift
Restructured campaigns, targeting and tracking across a large multi-vertical book of business.
A publishing engine that ranks
100+ articles and Google Business posts a month across 11+ sites, built with schema and AEO/GEO to rank and get cited by AI search.
Questions people ask
How much does a freelance SEO consultant cost?
It depends on site size, markets and how much content and link building you need. I quote after the free 30-minute call, once I've seen your site and goals.
Is there a minimum contract?
Yes. Three months, because SEO needs time to show results. After that it's month to month, and your site, content and data are always yours.
Do you guarantee first-page rankings?
No honest SEO consultant can. Google doesn't sell rankings. I commit to the work, the priorities and transparent reporting on traffic, leads and revenue.
How do I choose an SEO consultant?
Ask for results you can check, how they prioritise fixes, who actually does the work, and whether they cover AI search. Be wary of guaranteed rankings or vague monthly reports.
Do you work with clients outside your country?
Yes. I work with businesses in Australia, the UK, the US and the UAE, with research done in each market's own version of Google.
How long does SEO take to work?
Most sites see meaningful movement in 3 to 6 months, faster for technical fixes on established domains and slower for new domains in competitive markets.
Do you do local SEO in Australia, the UK and the US?
Yes. I run Google Business Profile optimisation, local citations, reviews and location landing pages for businesses in all three markets.
Can you recover traffic after a site migration?
Yes. I've recovered traffic after platform migrations, including Next.js rebuilds, by fixing redirects, rendering, canonicals and internal links.
Do you write content too?
Yes. I run content operations end to end: research, briefs, writing, editing and publishing. I have shipped 1,000+ SEO assets a year.
Will SEO help me show up in AI answers?
It's the foundation. AI engines rely on crawlable, well-structured, authoritative pages. I build every page to work for both traditional search and GEO.
Works best together with
Australia
Sydney, Melbourne, Brisbane, Perth and Adelaide: each city has its own SEO, GEO and Google Ads page.
Learn more →GEO & AI Search
Get cited in Google AI Overviews, ChatGPT, Claude, Perplexity and Gemini, not just ranked on page one.
Learn more →PPC & Google Ads
Google Ads, Performance Max, Shopping, Meta, LinkedIn and Microsoft Ads, managed to ROAS, not clicks.
Learn more →Analytics & Tracking
GA4, Google Tag Manager, enhanced conversions, Meta CAPI and Looker Studio: measurement you can trust.
Learn more →Sydney
Inner West to the Northern Beaches: local SEO, Google Ads and GEO for clinics, home services and e-commerce, in AUD.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.