Google Ads consultant UK: Search and Shopping for Google.co.uk.
A Google Ads consultant in the UK builds for Google.co.uk and reports in GBP. I lead the strategy and I am your contact for London and for businesses across the UK. A small team handles delivery. Consent mode is part of the setup, so tracking respects UK GDPR and PECR. Legal sign off stays with your own advisers.
TL;DR
I lead the strategy and I am your contact. A small team handles delivery. Campaigns are built for Google.co.uk and reported in GBP.
Consent mode and the cookie banner are set up so measurement respects UK GDPR and PECR. Your advisers still own the legal sign off.
The PPC hub is PPC and Google Ads. The country page is the UK. Stores are on e-commerce.
Vicky Lalwani is a freelance Google Ads consultant for UK businesses, including London and UK wide service brands and stores. He has managed UK accounts inside a 35+ account book and $1.3M+ a year in ad spend. Tracking uses consent mode. United Kingdom · PPC hub.
At a glance
UK queries, consent, then budget.
UK campaigns are not a US account with the currency symbol swapped. Competitors, seasonality and cost per click on Google.co.uk are different, and the buyer expects British spelling. I plan the account for that market.
Tracking is set up with consent mode, alongside your cookie banner, so the data you keep is data you are allowed to use. I am not your lawyer. Legal sign off stays with your own advisers. The measurement work itself is the same standard I use everywhere: a conversion has to be a lead or a sale.
A furniture e-commerce account in the wider book peaked at 10.4x monthly ROAS. Across the agency portfolio, leads grew 30 to 40% and conversion rate 20 to 30%. I do not promise those numbers for a new UK account. I do promise the same order of work.
- Search for UK lead gen
- Shopping and Performance Max for UK stores
- GBP budgets and reporting
- Consent mode for UK GDPR and PECR
- Microsoft Ads only after the Google negatives are clean
- UK morning calls
What changes when the account is British
Spelling is the small difference. Consent, currency and Google.co.uk are the ones that move the result.
| Built for the UK | A US or AU account pasted in | |
|---|---|---|
| Queries | Google.co.uk, including the words UK buyers type | The wrong Google and the wrong spelling |
| Money | Budgets and reports in GBP | A foreign currency target |
| Privacy | Consent mode for UK GDPR and PECR | Tags firing before a choice |
| Hours | Your morning, my afternoon in India | A call booked on the wrong clock |
| Stores | Shopping and Performance Max for a UK catalogue | A feed with the wrong shipping promise |
What a UK Google Ads engagement includes
Account audit
Consent, conversion actions, wasted queries and structure.
Campaign build
Search, Shopping or Performance Max for Google.co.uk.
Consent and tags
Consent mode with your banner, then enhanced conversions where they are allowed.
Negatives
A British query list, not an American one pasted across.
Landing pages
The same promise as the ad, in British English.
Reporting
Weekly notes in GBP, tied to leads or revenue.
How we'll work together
UK morning call
A free strategy call while your morning overlaps my afternoon.
Audit
Consent, tracking, search terms and the campaign that should lead.
Build
Campaigns in GBP for Google.co.uk.
Report
Weekly updates in GBP.
Clear terms, no surprises
What working together looks like before you sign anything.
You own everything
Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.
No minimum budget
No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.
3-month minimum, then monthly
Three months gives the work time to show results. After that it's month to month.
Senior work, direct access
I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.
Scoped and quoted up front
Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.
Plain-English reporting
Regular reports tied to leads, bookings and revenue, not vanity metrics.
Results from similar work
Client names and domains withheld for confidentiality.
Scaled to 10.4x ROAS
Google Ads, Shopping and Performance Max with feed and creative testing, plus top visibility across Search, Images and AI Overviews.
35+ accounts, consistent lift
Restructured campaigns, targeting and tracking across a large multi-vertical book of business.
Questions people ask
What does a Google Ads consultant in the UK do?
I lead the strategy for a UK Google Ads account: keywords, ads, bids, negatives and conversion tracking, on Google.co.uk, in GBP. I am your contact. A small team handles delivery.
Do you work with London businesses and with the rest of the UK?
Yes. London and UK wide, remotely. I do not pretend to have a London office. The country page is the UK.
How do you handle UK GDPR and consent?
I set up consent mode and work with your cookie banner so tags respect UK GDPR and PECR. Legal sign off stays with your advisers. The tag work is on analytics and tracking.
Do you manage Shopping and Performance Max for a UK store?
Yes. Merchant Center, the feed, Shopping and Performance Max, judged on return on ad spend. A furniture e-commerce account peaked at 10.4x monthly ROAS. That is a peak, not a promise for every store.
Freelance Google Ads consultant or a UK agency?
A freelancer when you want the same senior person in the account each week. An agency when you need a large creative team. The longer comparison is freelance PPC consultant vs agency.
What hours do you work for UK clients?
India is 4.5 to 5.5 hours ahead of the UK, so I am available through your morning and early afternoon.
Do you run Microsoft Ads as well?
Yes, after the Google campaigns are clean. Microsoft gets its own negatives. It is not a blind import. The full platform split is on the PPC page.
Is there a published rate?
No. There is no rate card on this site. The scope is quoted after a free call. There is no minimum ad spend. You own the Google Ads account, including if we stop.
Works best together with
PPC & Google Ads
Google Ads, Performance Max, Shopping, Meta, LinkedIn and Microsoft Ads, managed to ROAS, not clicks.
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Learn more →Meta Ads UK
Facebook and Instagram ads for UK businesses: GBP reporting, a London clock on the ad account, and consent before the pixel fires.
Learn more →E-commerce & DTC
Shopping, Performance Max and Meta scaled to 10.4x peak ROAS.
Learn more →Analytics & Tracking
GA4, Google Tag Manager, enhanced conversions, Meta CAPI and Looker Studio: measurement you can trust.
Learn more →Google Ads Australia
Google Ads for Australian businesses: Google.com.au, AUD budgets, Ahpra for clinics, and a page for each capital city.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.