E-commerce growth at 10x ROAS.
Furniture, lighting, sports, candles and apparel: I've scaled e-commerce brands with Shopping, Performance Max, Meta and SEO, including a flagship account at up to $45K a month.
Feed, structure, creative, margin.
E-commerce PPC is won in the product feed and the account structure. I optimise titles, attributes and pricing data, separate hero products from the long tail, and set ROAS targets from your margins.
On the organic side, category and product SEO plus AI-ready product content keep acquisition costs falling over time.
- Merchant Center and feed optimisation
- Shopping & PMax
- Meta catalogue ads
- E-commerce SEO
- Product GEO for AI shopping answers
- Margin-based ROAS targets
E-commerce programme
Feed optimisation
Titles, attributes and custom labels.
Shopping & PMax
Structured by margin and performance.
Meta Ads
Catalogue, video and UGC creative testing.
E-commerce SEO
Category and product pages.
CRO
Product page and checkout improvements.
Reporting
ROAS, MER and contribution margin.
How we'll work together
Audit
Feed, account, tracking and margins.
Restructure
By margin and intent.
Test
Creative and landing pages.
Scale
Budget to proven winners.
Results from similar work
Client names and domains withheld for confidentiality.
Scaled to 10.4x ROAS
Google Ads, Shopping and Performance Max with feed and creative testing, plus top visibility across Search, Images and AI Overviews.
35+ accounts, consistent lift
Restructured campaigns, targeting and tracking across a large multi-vertical book of business.
Questions people ask
Which platforms do you work with?
Shopify, BigCommerce and WordPress/WooCommerce.
What ROAS can e-commerce expect?
It depends on margins and price point. My best account peaked at 10.4x monthly ROAS; targets are always set from your break-even ROAS.
Works best together with
PPC & Google Ads
Google Ads, Performance Max, Shopping, Meta, LinkedIn and Microsoft Ads, managed to ROAS, not clicks.
Learn more →Meta Ads
Facebook and Instagram ads for Australia, the UK and the US, with the pixel and Conversions API fixed before the budget moves.
Learn more →SEO Consultant
Technical SEO, content clusters, local SEO and link building that compound into organic leads.
Learn more →United Kingdom
London, Manchester, Birmingham and UK-wide: PPC, SEO and GEO with a full UK-morning overlap.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.