AI automation consultant: agentic workflows, custom GPTs and n8n-style systems.
I build agentic workflows that connect Claude, ChatGPT, MCP and the tools you already use. Custom GPTs for a team sit in the same engagement. Your team keeps the logins. A person approves anything that spends money, emails a customer, or publishes.
TL;DR
I build agentic workflows for marketing and operations: custom GPTs, n8n-style automation, and Claude agents connected through MCP.
Your team keeps the accounts and the rules. Anything that spends, publishes, or emails a customer waits for a person.
The pattern is the 19-agent stack I run with three people. Customer facing bots are on the chatbot page. The marketing agent stack is on the AI agents page.
Vicky Lalwani is an AI automation consultant and custom GPT builder for teams in Australia, the UK, the US and the UAE. He connects Claude, ChatGPT and MCP to the tools a marketing team already uses, and builds n8n-style flows for the jobs in between. A person approves anything that spends or sends. His own stack is 19 agents and 3 people. Claude and MCP setup · AI agents.
At a glance
Your team keeps the keys.
I map the week first. The workflows worth building are the ones with a clear input and a clear output: a Monday report, a new lead routed to the right person, a search term list waiting for approval. I do not automate a decision you have not written down.
Custom GPTs are for a team that lives in ChatGPT and needs the same instructions every time. n8n-style automation is for the glue: form to CRM, alert to Slack, sheet to inbox. Claude with MCP is for jobs that have to read a live ad account, Search Console or GA4.
Human in the loop is a rule, not a slogan. If a step can spend money, email a customer, or publish, it stops. I run this way on a 19-agent stack with three people. Most teams start with two or three workflows and add the next one when the first is dull and reliable.
- Custom GPTs for the SOPs your team repeats
- n8n-style automation between CRM, inbox, sheets and ads alerts
- Claude and MCP agents on Search Console, GA4 and ad accounts
- ChatGPT workflows for agencies that already pay for the seats
- Approval gates before anything spends, sends or publishes
- Handover so your team can run the system without me
Custom GPT, n8n-style automation, or a Claude agent?
They solve different jobs. A lot of teams need two of them, not a new platform.
| Custom GPT | n8n-style automation | Claude and MCP agent | |
|---|---|---|---|
| Who it is for | A team that already works in ChatGPT | Repeatable steps across the apps you use | Marketing work that needs live account data |
| What it does | Follows one set of instructions and files | Moves data and triggers the next step | Reads Search Console, ads or GA4 and drafts the output |
| Human gate | You review the chat before you use it | The step that sends or spends waits | Required before a publish or a bid change |
| Best for | SOPs you want everyone to follow the same way | Lead routing, alerts and CRM updates | Audits, search term reviews and reporting |
| Where it goes deeper | This page | This page | Claude consultant |
What an automation engagement includes
Job map
The repeated tasks, the hours they take, and which ones are safe to hand to a workflow.
Custom GPTs
Instructions, files and a review step, documented for the people who will use them.
App glue
n8n-style flows for routing, alerts and the updates your CRM should have received yesterday.
MCP connections
Claude reading the marketing tools you already pay for, with the least access that still works.
Approval design
The exact step that waits for a person, written down.
Handover
A short operating note and a session so the system is not stuck in my account.
How we'll work together
Map
List the week and pick the two or three jobs with a clean input and output.
Prototype
Build them on your real tools, with the approval step in place.
Prove
Run them beside the old way until the output is something you would send.
Hand over
Document the logins, the rules and how to add the next workflow.
Clear terms, no surprises
What working together looks like before you sign anything.
You own everything
Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.
No minimum budget
No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.
3-month minimum, then monthly
Three months gives the work time to show results. After that it's month to month.
Senior work, direct access
I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.
Scoped and quoted up front
Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.
Plain-English reporting
Regular reports tied to leads, bookings and revenue, not vanity metrics.
Results from similar work
Client names and domains withheld for confidentiality.
A 19-agent AI marketing team
Claude + MCP agents connected to Search Console, GTM, Semrush and ad data, automating reporting, audits and research.
A dental practice's AI turnaround
Rebuilt the patient-acquisition funnel with paid search, AI booking and lifecycle automation.
Questions people ask
What does an AI automation consultant do?
I design and build the repeated jobs your team should not do by hand: routing a lead, drafting a report, checking a tracking setup, preparing a search term review. The tools do the fetching. A person still approves anything that spends or sends.
Are you an agentic AI consultant?
Yes, in the practical sense. The workflow can take the next step on its own, and it stops where you said it must stop. I am not selling a model. I am wiring Claude, ChatGPT, MCP and your existing tools into a job you can supervise.
Do you work as a custom GPT builder?
Yes. I build custom GPTs for teams that want one set of instructions for a report, a brief, or a QA pass. The GPT includes the files and the review step. If the job needs live ad data, I use a Claude agent with MCP instead, because a GPT cannot see the account.
Do you work as an n8n automation consultant?
I build n8n-style automation: triggers, branches and handoffs between the apps you already use. The point is the job, whether the lead is routed or the alert fires. I do not sell a badge. I ship the workflow and leave you the keys.
What is human in the loop AI automation?
A person stands at the step that matters. The workflow may draft the email, the bid change or the page. It does not send, spend or publish until someone approves that step. That is how I run a 19-agent stack with three people.
Can you connect MCP servers to marketing tools?
Yes. Search Console, GA4, Google Tag Manager, ad accounts and similar tools, read only unless we have agreed a write step with approval. The Claude setup itself is on the Claude consultant page. This page is the workflow around it.
Do you build ChatGPT automation for agencies?
Yes. Agencies get the most from one GPT or one agent that runs the same way on every account. I document it so a new hire can follow it. Client data stays in the agency's own accounts.
How is this different from hiring an AI agent developer?
An AI agent developer engagement is the marketing stack: audits, reports, search terms. This page is the wider ops glue, including custom GPTs and n8n-style flows. A lot of teams book both. Chatbots that talk to customers are on the chatbot page.
Do you take freelance AI automation work in Australia, the UK and the US?
Yes, and in the UAE. The work is remote. I quote after a free 30 minute call, once I have seen the tools and the job. There is no price on this page, and you keep the accounts.
Works best together with
AI Marketing Agents
AI agent development for marketing teams: audits, reporting, research and bots, with a person approving anything that spends or publishes.
Learn more →AI Chatbots
Website and WhatsApp chatbots that answer, qualify and book, with a person on the handover.
Learn more →Claude Consultant
Claude, Claude Code, MCP servers and Skills set up for marketing teams, by a certified Claude practitioner.
Learn more →ChatGPT Marketing
Show up in ChatGPT's answers and recommendations, and use ChatGPT to make your marketing faster.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.