Proof in performance.
Campaigns, accounts and content engines I've led across Australia, the UK, the US, the UAE and India, organised by industry. Client names and domains are withheld for confidentiality; full case studies and live dashboards are available on a call.
Real account data, visualized
Recreated from the actual spend and budget sheets: illustrative interface, real numbers. Live dashboards available on a call.
Illustrative interface · figures taken directly from the client spend & budget sheets · client names withheld
Work that moved the numbers
Each engagement below is real work, anonymized by industry. Figures reflect best-performing accounts and campaigns.
Flagship
Scaling catalogs to 10x ROAS
Built and scaled paid acquisition for furniture, lighting, sports, candle, and apparel brands, including a single flagship account spending up to $45K/month. Relentless ROAS optimization, feed management, and creative testing.
Lead-gen
High-intent client acquisition
Ran multi-channel lead generation for multi-location law firms, managing up to $25K/month per firm across Search, Google Local Services (LSA), and Meta, driving qualified case inquiries while controlling cost per lead.
Efficiency
More patients, lower cost
Drove patient acquisition for mental health, spine, therapy, pediatric, and hearing practices, cutting cost per booked patient to as low as ~$13 through tighter targeting, conversion tracking, and landing-page CRO.
Local
A local lead engine
Built always-on lead engines for plumbing, construction, and gutter businesses using Google Local Services Ads and Performance Max, turning service-area searches into booked jobs at a predictable cost per lead.
Awareness + Leads
From neighborhood reach to signed deals
Ran full-funnel campaigns for home builders and real estate groups, pairing Meta awareness with high-intent Search and Local Services Ads to fill the pipeline from first impression to signed deal.
Bookings
Filling the appointment book
Designed Meta and Instagram funnels for salons and skincare studios: creative-led campaigns and lead forms engineered to convert scrollers into booked appointments and repeat clients.
AI booking
57% revenue growth in 90 days
Rebuilt a dental practice's acquisition engine with AI-powered booking and lifecycle automation, lifting revenue 57%, cutting no-shows 59%, and booking 143 appointments via AI in the first 90 days.
Content engine
A publishing engine that ranks
Ran a high-volume content operation, 100+ articles and Google Business posts every month across 11+ websites, engineered with schema and AEO/GEO to rank in Google and get cited by AI search.
The full stack, hands-on
Where this work ran
Australia
Sydney, Melbourne, Brisbane, Perth and Adelaide: each city has its own SEO, GEO and Google Ads page.
United KingdomUnited Kingdom
London, Manchester, Birmingham and UK-wide: PPC, SEO and GEO with a full UK-morning overlap.
United StatesUnited States
Law firms, clinics, e-commerce and home services across the US: Google Ads, LSA, Meta and GEO.
United Arab EmiratesDubai & UAE
Dubai and Abu Dhabi: real estate, clinics and premium brands with near-full working-day overlap.
Want the full case studies?
I'm happy to walk through live dashboards, account structures and the strategy behind these results.