Case studies

Proof in performance.

Campaigns, accounts and content engines I've led across Australia, the UK, the US, the UAE and India, organised by industry. Client names and domains are withheld for confidentiality; full case studies and live dashboards are available on a call.

$1.3M+
Annual ad spend managed across the portfolio
10.4x
Peak return on ad spend delivered
30+
Client accounts managed across the portfolio
7
Industries: e-com to healthcare to legal
1,000+
SEO content assets shipped per year
Inside the dashboards

Real account data, visualized

Recreated from the actual spend and budget sheets: illustrative interface, real numbers. Live dashboards available on a call.

ROAS: furniture e-commerce · Jun to Sep
10x9x8x 8.48x7.64x10.44x9.86x JunJulAugSep
Portfolio PPC spend · Oct to Dec
$100K$119K$105K OctNovDec Active accounts combined · flagship alone up to $67.8K/mo
Portfolio KPIs
$1.3M+
Ad spend managed / year
10.44x
Peak monthly ROAS
$13.12
Lowest weekly cost per booked patient
206
Patients booked in one month, one practice

Illustrative interface · figures taken directly from the client spend & budget sheets · client names withheld

By industry

Work that moved the numbers

Each engagement below is real work, anonymized by industry. Figures reflect best-performing accounts and campaigns.

Flagship JunJulAugSep 8.5x7.6x10.4x9.9x
Furniture e-commerce account · monthly Google Ads ROAS
E-commerce & DTC Retail

Scaling catalogs to 10x ROAS

Google AdsPerformance MaxMeta AdsShopping

Built and scaled paid acquisition for furniture, lighting, sports, candle, and apparel brands, including a single flagship account spending up to $45K/month. Relentless ROAS optimization, feed management, and creative testing.

10.4x
Peak ROAS
$45K
Top account / mo
8+
Brands scaled
Lead-gen $25K/mo per firm
Legal: Law Firms

High-intent client acquisition

Google AdsLocal Services AdsMeta Ads

Ran multi-channel lead generation for multi-location law firms, managing up to $25K/month per firm across Search, Google Local Services (LSA), and Meta, driving qualified case inquiries while controlling cost per lead.

$25K
Managed / firm / mo
3
Channels per firm
2
Metro markets per firm
Efficiency W1W2W3W4 46574360
Mental-health practice · booked patients per week, one month
Healthcare & Medical

More patients, lower cost

Google AdsPerformance MaxGBP / Local

Drove patient acquisition for mental health, spine, therapy, pediatric, and hearing practices, cutting cost per booked patient to as low as ~$13 through tighter targeting, conversion tracking, and landing-page CRO.

~$13
Cost / patient
200+
Patients booked / mo
8+
Practices managed
Local 6 brands · LSA + PMax
Home Services & Construction

A local lead engine

Local Services AdsPerformance MaxSearch

Built always-on lead engines for plumbing, construction, and gutter businesses using Google Local Services Ads and Performance Max, turning service-area searches into booked jobs at a predictable cost per lead.

5+
Service brands
LSA
Google Guaranteed
24/7
Lead capture
Awareness + Leads SOLD Google · Meta · LSA · Local SEO
Real Estate & Home Builders

From neighborhood reach to signed deals

Google AdsMeta AdsLSALocal SEO

Ran full-funnel campaigns for home builders and real estate groups, pairing Meta awareness with high-intent Search and Local Services Ads to fill the pipeline from first impression to signed deal.

4
Channels per builder
2+
Builder brands
Full
Funnel ownership
Bookings $2.5K/mo per studio
Beauty & Aesthetics

Filling the appointment book

Meta AdsInstagramLead Forms

Designed Meta and Instagram funnels for salons and skincare studios: creative-led campaigns and lead forms engineered to convert scrollers into booked appointments and repeat clients.

$2.5K
Budget / mo
Meta
Booking funnels
Repeat
Client lifecycle
AI booking Before+57% Revenue after AI booking + lifecycle
Dental & Healthcare SaaS

57% revenue growth in 90 days

AI BookingLifecycleSEOAutomation

Rebuilt a dental practice's acquisition engine with AI-powered booking and lifecycle automation, lifting revenue 57%, cutting no-shows 59%, and booking 143 appointments via AI in the first 90 days.

+57%
Revenue
−59%
No-shows
143
AI bookings / 90d
Content engine 100+ assets / mo · 11+ sites
SEO & Content at Scale

A publishing engine that ranks

Technical SEOAEO / GEOGBPSchema

Ran a high-volume content operation, 100+ articles and Google Business posts every month across 11+ websites, engineered with schema and AEO/GEO to rank in Google and get cited by AI search.

1,000+
Assets / year
11+
Sites managed
AEO
AI-search ready
Channels & platforms

The full stack, hands-on

Google Ads Search · PMax · Shopping Google LSA Local Services / Guaranteed Meta Ads Facebook & Instagram Microsoft Ads GA4 · Search Console · GTM Semrush · Screaming Frog Looker Studio dashboards Shopify · BigCommerce · WordPress
Let's talk

Want the full case studies?

I'm happy to walk through live dashboards, account structures and the strategy behind these results.