ChatGPT SEO & marketing expert: get your business recommended by ChatGPT.
When someone asks ChatGPT for “the best dental clinic in Melbourne” or “a PPC agency for e-commerce”, it gives a shortlist. I work to put your business on it, and use ChatGPT to make the rest of your marketing faster.
Vicky Lalwani is a ChatGPT SEO and marketing expert who helps businesses in Australia, the UK and the US get mentioned and recommended in ChatGPT's answers and ChatGPT search. He audits the prompts buyers actually use, fixes the pages and profiles ChatGPT relies on, builds presence on the sources it cites, and tracks recommendation rate monthly, and sets up ChatGPT workflows that speed up marketing teams.
At a glance
Be the answer. Use the tool.
ChatGPT builds its recommendations from what the web says about you: your own pages, reviews, comparison articles, forums and news. Its search feature cites live pages. I make sure those sources describe you clearly, consistently and favourably.
Inside your team, I set up ChatGPT workflows, with custom GPTs, prompt libraries and review steps, that cut hours from research, briefs, ad variations and reporting while keeping brand voice and accuracy.
If the job is to build the bot or the workflow, it has its own page. AI automation covers custom GPTs for a team, n8n-style systems and Claude agents. AI chatbots covers website and WhatsApp bots that answer, qualify and book. This page stays on getting your business named in ChatGPT's answers.
- ChatGPT visibility audit on the prompts your buyers use
- ChatGPT search optimisation: pages it can find, read and cite
- Brand facts made consistent across the web
- Review, list and forum presence that feeds recommendations
- Custom GPTs and prompt libraries for your team
- Guardrails: fact-checking and brand-voice review
How ChatGPT SEO differs from Google SEO
| Google SEO | ChatGPT SEO | |
|---|---|---|
| Goal | Rank a page in the results | Be named and recommended in the answer |
| What it weighs | Links, relevance, page experience | What the web says about you: reviews, lists, forums, your own pages |
| Where it looks | Google's index | ChatGPT search results plus what the model learned |
| Success metric | Rankings, clicks | Mention, citation and recommendation rate per prompt |
| Overlap | Strong SEO pages are the foundation for both | Crawlable, factual, answer-first pages win both |
What you get
Prompt research
The questions buyers ask ChatGPT in your category and market, tested and scored.
Visibility report
Where ChatGPT mentions you, competitors, or nobody, and which sources it relies on.
Source optimisation
Your site, profiles and third-party pages updated so ChatGPT has accurate, quotable facts.
Citation building
Placements on the comparison pages, directories and discussions ChatGPT cites.
Team workflows
Custom GPTs and prompts for content, ads and research, documented for your team.
Monthly tracking
Mention and recommendation rate over time, by prompt and country.
How we'll work together
Prompt audit
Test how ChatGPT answers your buyers' questions today.
Source fixes
Correct and strengthen the pages and profiles it relies on.
Earn mentions
Build presence on the sources it cites in your market.
Measure
Track recommendation rate monthly and iterate.
Clear terms, no surprises
What working together looks like before you sign anything.
You own everything
Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.
No minimum budget
No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.
3-month minimum, then monthly
Three months gives the work time to show results. After that it's month to month.
Senior work, direct access
I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.
Scoped and quoted up front
Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.
Plain-English reporting
Regular reports tied to leads, bookings and revenue, not vanity metrics.
Results from similar work
Client names and domains withheld for confidentiality.
A publishing engine that ranks
100+ articles and Google Business posts a month across 11+ sites, built with schema and AEO/GEO to rank and get cited by AI search.
A 19-agent AI marketing team
Claude + MCP agents connected to Search Console, GTM, Semrush and ad data, automating reporting, audits and research.
Questions people ask
What is ChatGPT SEO?
ChatGPT SEO is the work of getting your business mentioned, cited and recommended when people ask ChatGPT about your category. It combines pages ChatGPT search can read and cite, consistent brand facts, and presence on the reviews, lists and forums it draws on.
I already rank on Google. Do I still need ChatGPT SEO?
Often, yes. Google rankings help, but ChatGPT also leans on third-party sources such as reviews, comparison pages and Reddit. Many businesses that rank well on Google are missing from ChatGPT's shortlists.
How long until ChatGPT recommends my business?
Fixes to your own pages can show up in ChatGPT search once they're recrawled, often within weeks. Changing what the wider web says about you usually takes three to six months.
Can you get my business recommended by ChatGPT?
I can't control ChatGPT's output, but I can strongly influence it by improving what the web says about you and making your pages easy for ChatGPT search to cite. I measure progress on a fixed prompt set every month.
Is ChatGPT marketing the same as SEO?
They overlap. ChatGPT search draws on web results, so SEO matters, but ChatGPT also weighs reviews, forums and third-party lists more heavily than classic rankings do.
Do you run ads in ChatGPT?
Where ad formats are available in your market, I'll assess them alongside Google and Meta. The core of ChatGPT marketing today is organic visibility in its answers.
Can you train my team to use ChatGPT for marketing?
Yes. I build custom GPTs, prompt libraries and review processes, and run hands-on sessions so your team can use them safely.
ChatGPT or Claude: which is better for marketing?
Both are strong. I often use Claude for long-form writing, analysis and agent workflows, and ChatGPT for quick ideation and custom GPTs. The right mix depends on your team and tools.
Works best together with
GEO & AI Search
Get cited in Google AI Overviews, ChatGPT, Claude, Perplexity and Gemini, not just ranked on page one.
Learn more →Claude Consultant
Claude, Claude Code, MCP servers and Skills set up for marketing teams, by a certified Claude practitioner.
Learn more →AI Marketing Agents
AI agent development for marketing teams: audits, reporting, research and bots, with a person approving anything that spends or publishes.
Learn more →AI Automation
Agentic workflows, custom GPTs and n8n-style automation on Claude and MCP, with a person before anything spends or sends.
Learn more →AI Chatbots
Website and WhatsApp chatbots that answer, qualify and book, with a person on the handover.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.