Social media marketing expert for LinkedIn and Meta.
From founder-led LinkedIn to Instagram and paid social, I build content systems that grow an audience you can actually sell to.
Vicky Lalwani is a social media marketing expert covering founder-led LinkedIn, Instagram, Facebook and paid Meta. One founder audience grew from 550 to about 9,000 followers and became an inbound channel. Paid Facebook and Instagram ads are scoped on the Meta Ads page. PPC · Tracking.
At a glance
A system, not random posting.
Good social is a repeatable system: clear positioning, content pillars, a calendar, a production process and a feedback loop from the numbers. I build that system and use AI agents to keep it running.
For B2B and founders, LinkedIn is usually the highest-leverage channel. I grew one founder from about 550 to roughly 9,000 followers and turned it into a genuine inbound pipeline.
Paid Facebook and Instagram ads are a separate job from the organic calendar. That work is on the Meta Ads page: pixel and Conversions API first, then creative tests, then budget.
- Founder-led LinkedIn and thought leadership
- Instagram & Facebook content and community
- Paid social on Meta and LinkedIn
- Content calendars and creative direction
- Brand positioning and messaging
- Reporting tied to leads, not likes
What kind of social actually fits?
Most businesses need one primary channel done properly, then paid amplification of what already earns attention.
| Founder-led LinkedIn | Meta ads | Posting without a system | |
|---|---|---|---|
| Best for | B2B, professional services, founders | E-commerce, local and visual brands | Nobody, for long |
| What you get | Pillars, a calendar and an inbound path | Prospecting, retargeting and creative tests | A feed that goes quiet |
| Tracking | Inbound conversations and pipeline | Pixel, Conversions API and lead events | Likes |
| Who does it | Strategy and production from the same person | Same person, with ads judged on leads | Whoever is free |
| Works with | GEO, because LinkedIn is often cited | GA4 and the Conversions API | Nothing else |
Social, end to end
Positioning
What you stand for, who it's for and why it's different.
Content pillars
Themes that build authority and generate demand.
Calendar & production
Posts, carousels, short video and articles, planned monthly.
LinkedIn growth
Founder and company page strategy, engagement and newsletters.
Paid amplification
Boosting what works to the right audiences on Meta and LinkedIn.
Measurement
Monthly reports on reach, engagement, followers and leads.
How we'll work together
Discovery call
Goals, markets, budget and what success looks like in 90 days.
Audit
Data-backed review of what exists today: gaps, waste and quick wins.
Build & launch
Execution in focused sprints, shipped fast and documented.
Optimise & report
Weekly improvements and plain-English reporting tied to revenue.
Clear terms, no surprises
What working together looks like before you sign anything.
You own everything
Ad accounts, analytics, data, content and assets stay in your name, always, including if we stop working together.
No minimum budget
No minimum ad spend. I'll tell you honestly what your budget can achieve on the free call.
3-month minimum, then monthly
Three months gives the work time to show results. After that it's month to month.
Senior work, direct access
I lead the strategy and I am your contact. A small team handles delivery. My AI agents cover the repetitive audits and reports.
Scoped and quoted up front
Pricing depends on channels and markets. You get a written scope and quote after the free 30-minute call.
Plain-English reporting
Regular reports tied to leads, bookings and revenue, not vanity metrics.
Results from similar work
Client names and domains withheld for confidentiality.
550 → ~9,000 followers
Turned a founder's LinkedIn into a real inbound channel with a thought-leadership system.
35+ accounts, consistent lift
Restructured campaigns, targeting and tracking across a large multi-vertical book of business.
Questions people ask
Which social platform should my business focus on?
B2B and professional services usually win on LinkedIn; e-commerce, beauty and local businesses on Instagram, Facebook and increasingly TikTok. I'll recommend based on where your buyers spend time.
Do you manage founder LinkedIn profiles?
Yes. I've grown a founder from roughly 550 to 9,000 followers and built it into an inbound channel.
Do you create the content?
Yes. That covers strategy, copy, design direction and scheduling, with AI-assisted production to keep volume high and quality consistent.
Can social media help with AI search visibility?
Yes. LinkedIn articles, Reddit discussions and YouTube videos are frequently cited by AI engines, so a strong social presence also supports GEO.
Do you manage Meta ads as well as organic social?
Organic social stays on this page. Facebook and Instagram ads are on the Meta Ads page, including the pixel, the Conversions API and creative testing. I still plan them against the same lead measurement as Google Ads.
Do you work with Australian businesses?
Yes. Social and Meta campaigns for Australian audiences are planned in AUD, with afternoon calls on AEST and AEDT. Start at Australia.
Works best together with
Meta Ads
Facebook and Instagram ads for Australia, the UK and the US, with the pixel and Conversions API fixed before the budget moves.
Learn more →Australia
Sydney, Melbourne, Brisbane, Perth and Adelaide: each city has its own SEO, GEO and Google Ads page.
Learn more →PPC & Google Ads
Google Ads, Performance Max, Shopping, Meta, LinkedIn and Microsoft Ads, managed to ROAS, not clicks.
Learn more →Analytics & Tracking
GA4, Google Tag Manager, enhanced conversions, Meta CAPI and Looker Studio: measurement you can trust.
Learn more →AI Marketing Agents
AI agent development for marketing teams: audits, reporting, research and bots, with a person approving anything that spends or publishes.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.