Pipeline for SaaS and AI products.
I lead marketing for a portfolio of four AI and SaaS products today. The work covers demand gen, positioning, launches and the metrics that matter: MQLs, SQLs, CAC, LTV and ROI.
Positioning first, then pipeline.
SaaS growth breaks when positioning is fuzzy. I work with founders and product to sharpen it, then build demand across LinkedIn, search, AI answers and partnerships.
B2B buyers increasingly ask AI tools for software recommendations. GEO is now part of every SaaS go-to-market.
- Positioning & messaging
- Demand generation
- Founder-led LinkedIn
- LinkedIn & Google Ads
- SEO & GEO for software comparisons
- MQL → SQL funnel design
SaaS growth programme
GTM strategy
Launch and positioning.
Demand gen
Paid, organic and partner channels.
Founder and company presence.
SEO & GEO
Comparison and alternative pages.
Lifecycle
Onboarding and nurture.
Reporting
Pipeline, CAC and LTV.
How we'll work together
Audit
Funnel, messaging and channels.
Position
Sharpen the story.
Launch
Channels in priority order.
Scale
Double down on efficient pipeline.
Results from similar work
Client names and domains withheld for confidentiality.
550 → ~9,000 followers
Turned a founder's LinkedIn into a real inbound channel with a thought-leadership system.
A 19-agent AI marketing team
Claude + MCP agents connected to Search Console, GTM, Semrush and ad data, automating reporting, audits and research.
Questions people ask
Do you work with early-stage SaaS?
Yes, from pre-launch positioning to scaling paid acquisition.
How does GEO help SaaS companies?
Buyers ask AI tools for the best software in a category. GEO makes sure your product appears in those shortlists.
Works best together with
Social Media Marketing
Organic social, founder-led LinkedIn and paid social that build trust and pipeline.
Learn more →AI Marketing Agents
AI agent development for marketing teams: audits, reporting, research and bots, with a person approving anything that spends or publishes.
Learn more →AI Automation
Agentic workflows, custom GPTs and n8n-style automation on Claude and MCP, with a person before anything spends or sends.
Learn more →GEO & AI Search
Get cited in Google AI Overviews, ChatGPT, Claude, Perplexity and Gemini, not just ranked on page one.
Learn more →Let's build something that grows.
Tell me where you want to grow: search, ads, social or AI. I'll reply within one business day with honest next steps.